The LEGO Play Well Report
Since the very beginning, our mission has been clear: to give children the chance
to shape their own world through the wonder of inventive play and the pride of creation – at home, at school, anywhere. Sixty years on from when the LEGO® brick was patented, and 40 years after we created the first LEGO Minifigure, our belief in every child’s right to play well is as strong as ever.
In commissioning the LEGO Play Well Report, our aim is to help us all better understand what the simple, instinctive act of playing means in 2018: the way it’s evolved, the benefits it brings to the individual and families, the barriers that get in the way and how we can protect it.