How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

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LEGO® Toys For Girls

LEGO® Toys For Girls

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

Encourage creativity

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Ensemble de fête suprême

Price64.99 CAD

Nouveauté

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Tiroir Animal créatif

Price34.99 CAD

Exclusivités

- 20%

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Mickey Mouse

Price19.99 CADSale Price15.99 CAD

Exclusivités

- 20%

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Minnie Mouse

Price19.99 CADSale Price15.99 CAD

Difficiles à trouver

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Vincent van Gogh - La nuit étoilée

Average rating5out of 5 stars

Price219.99 CAD

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The Rolling Stones

Average rating5out of 5 stars

Price199.99 CAD

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Collection Jim Lee Batman™

Price149.99 CAD

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Art floral

Price99.99 CAD

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

Who will they be today?

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Le fleuriste et magasin de design du centre-ville

Average rating4.9out of 5 stars

Price219.99 CAD

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L’école internationale d’Heartlake

Average rating4.9out of 5 stars

Price139.99 CAD

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L’épicerie biologique

Price119.99 CAD

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La maison d’Autumn

Average rating4.9out of 5 stars

Price89.99 CAD

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La maison mobile miniature

Average rating5out of 5 stars

Price84.99 CAD

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Le centre de sauvetage des chiens

Average rating4.9out of 5 stars

Price74.99 CAD

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Le planchodrome

Price64.99 CAD

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La maison de Paisley

Price49.99 CAD

STEM Toys for Girls

Discover LEGO® sets perfect for girls of all ages who like robots, coding, technology and engineering.

Combine learning and playtime

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La navette spatiale Discovery de la NASA

Average rating4.8out of 5 stars

Price269.99 CAD

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L'Express du codage

Price399.99 CAD

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Petit Hub LEGO® Technic

Average rating2out of 5 stars

Price299.99 CAD

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Parc STIAM

Price284.99 CAD

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Les tubes

Price229.99 CAD

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La grue de manutention

Average rating4.5out of 5 stars

Price199.99 CAD

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Ensemble LEGO® Education BricQ Mouvement Essentiel

Price194.99 CAD

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Ensemble LEGO® Education BricQ Mouvement Principal

Price194.99 CAD

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

Summon your next set

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Professeurs de Poudlard

Price49.99 CAD

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Hedwige

Average rating4.7out of 5 stars

Price49.99 CAD

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Le coffre magique de Poudlard

Average rating4.7out of 5 stars

Price84.99 CAD

LEGO® Super Mario™ Toys for Girls

These innovative sets are perfect for creative kids seeking endless adventures!

Expand your universe

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Niveau de départ Aventures avec Luigi

Average rating4.6out of 5 stars

Price74.99 CAD

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Ensemble d’extension Le château de Peach

Average rating4.8out of 5 stars

Price169.99 CAD

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Ensemble d'extension La grande méchante île

Average rating5out of 5 stars

Price59.99 CAD

Disney Sets for Girls

From classic fairytales to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

Build some childhood wonder

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Le voyage enchanté de la princesse

Price84.99 CAD

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Le château d’Aurore

Price59.99 CAD

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Les 100 ans de Disney

Price49.99 CAD

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Le bateau-guide de Moana

Price44.99 CAD

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Le lave-auto amusant de Flash McQueen et Mater

Price39.99 CAD

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Tic et Tac

Average rating5out of 5 stars

Price24.99 CAD

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Woody et la Bergère

Price24.99 CAD

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Dingo et Pluto

Average rating5out of 5 stars

Price19.99 CAD

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

Best Animal Toys for Play Adventures

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Le centre de sauvetage des chiens

Average rating4.9out of 5 stars

Price74.99 CAD

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La cabane à oiseaux

Price39.99 CAD

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L’hôtel des chats

Price39.99 CAD

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Le lapin blanc

Price24.99 CAD

Exclusivités

- 30%

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Les pandas du Nouvel An chinois

Average rating3.7out of 5 stars

Price24.99 CADSale Price17.49 CAD

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Tic et Tac

Average rating5out of 5 stars

Price24.99 CAD

Exclusivités

- 30%

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Poisson rouge

Price19.99 CADSale Price13.99 CAD

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- 30%

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Les bouledogues français

Price19.99 CADSale Price13.99 CAD

Gaming

Let’s go

Toys for Girls

Creative toys for girls

Encourage creativity

Ensemble de fête suprême

Tiroir Animal créatif

Mickey Mouse

Minnie Mouse

Vincent van Gogh - La nuit étoilée

The Rolling Stones

Collection Jim Lee Batman™

Art floral

LEGO® Friends Toys for Girls

Who will they be today?

Le fleuriste et magasin de design du centre-ville

L’école internationale d’Heartlake

L’épicerie biologique

La maison d’Autumn

La maison mobile miniature

Le centre de sauvetage des chiens

Le planchodrome

La maison de Paisley

STEM Toys for Girls

Combine learning and playtime

La navette spatiale Discovery de la NASA

L'Express du codage

Petit Hub LEGO® Technic

Parc STIAM

Les tubes

La grue de manutention

Ensemble LEGO® Education BricQ Mouvement Essentiel

Ensemble LEGO® Education BricQ Mouvement Principal

LEGO® Harry Potter™ Toys for Girls

Summon your next set

Professeurs de Poudlard

Hedwige

Le coffre magique de Poudlard

LEGO® Super Mario™ Toys for Girls

Expand your universe

Niveau de départ Aventures avec Luigi

Ensemble d’extension Le château de Peach

Ensemble d'extension La grande méchante île

Disney Sets for Girls

Build some childhood wonder

Le voyage enchanté de la princesse

Le château d’Aurore

Les 100 ans de Disney

Le bateau-guide de Moana

Le lave-auto amusant de Flash McQueen et Mater

Tic et Tac

Woody et la Bergère

Dingo et Pluto

Animal Toys for Girls

Best Animal Toys for Play Adventures

Le centre de sauvetage des chiens

La cabane à oiseaux

L’hôtel des chats

Le lapin blanc

Les pandas du Nouvel An chinois

Tic et Tac

Poisson rouge

Les bouledogues français

Frequently asked questions