Senior Marketing Manager 12-month temporary role

Job Description

Are you passionate about shaping marketing strategies that bring the LEGO® brand beyond the brick and into new consumer experiences?

Drive the marketing vision for LEGO Licensing & Extended Line products, connecting global franchise strategies, partner activations, and the broader LEGO ecosystem to create memorable brand experiences that inspire consumers around the world.

Please note that no relocation assistance is offered for this position.

Core Responsibilities

• Lead the upstream integration between Product Groups (PG) and Licensing & Extended Line (LEL) teams by translating portfolio priorities into a clear LEL strategy and direction that amplifies The LEGO Group's Big Bets

• Partner closely with PG teams to transform portfolio priorities into compelling marketing narratives, clearly communicating audience strategies, franchise ambitions, and opportunities for licensing partners

• Define and strengthen LEGO brand positioning beyond the core brick business, ensuring cohesive storytelling and brand integrity across consumer products, publishing, licensing, and retail experiences

• Develop style guide briefs, audience insight packages, franchise Jobs-To-Be-Done (JTBD) frameworks, and facilitate knowledge-sharing sessions to support informed portfolio and product decisions

• Lead the development of LEL brand and franchise marketing materials across key partner milestones, including the Las Vegas Licensing Show, Brand Licensing Europe, the LEL Partner Summit, and other strategic events

• Create franchise one-pagers and supporting marketing assets that communicate strategic priorities and opportunities to internal and external stakeholders

• Develop and deliver a standardized marketing toolbox for priorities, enabling partners and Go-To-Market teams to effectively plan, sell-in, and activate against LEL priorities

• Cultivate strong partnerships across Product Groups, Global Brand Development, Our LEGO Agency, Marketing Planning, Licensing & Publishing, and Commercial teams to maximize end-to-end business synergies and impact

Play your part in our team succeeding

The LEGO Group's Licensing & Extended Line (LEL) department is responsible for expanding the reach of the LEGO® brand and creating deeper consumer engagement through licensed and extended line products.

As Senior Marketing Manager, you will play a critical role in developing marketing plans, activation strategies, and ecosystem integration initiatives in close collaboration with global franchise leaders and LEL product line teams. You will help bring non-brick products to market in ways that complement and strengthen global strategies for the core LEGO business, ensuring that every consumer touchpoint reflects the power of our brand and franchises.

Do you have what it takes?

• Master's degree in Marketing, Business, or a related field or equivalent experience

• Proven professional experience within marketing and in developing and executing marketing strategies from concept through activation

• Demonstrated ability to influence and lead within complex, matrixed organizations

• Strong analytical capabilities with the ability to translate insights into action

• Excellent stakeholder management and communication skills

• Experience collaborating with partners to amplify marketing impact across multiple channels and touchpoints

• Self-starter mindset with the ability to thrive in ambiguity and drive new processes forward

#LI-ML2

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.