What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
750
4.5
Love Birds
50,99 €
New
18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
204,99 €
New
18+
686
4.8
Sunflower Bouquet
60,99 €
New
18+
830
4.8
Project Hail Mary
112,99 €
New
18+
2050
4.1
Pikachu and Poké Ball
204,99 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
184,99 €
New
18+
1234
4.5
Floating Sea Otters
112,99 €
New
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
359,99 €
Exclusives
18+
1892
4.7
Japanese Cherry Blossom Landscape
124,99 €
New
18+
2102
4.7
Golden Retriever Puppy
144,99 €
New
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
134,99 €
New
18+
1399
4.7
Winnie the Pooh
154,99 €
New
18+
1503
4.4
Jaws
154,99 €
Exclusives
18+
421
4.8
Game Boy™
60,99 €
18+
4154
3.8
Tropical Aquarium
464,99 €
Exclusives
12+
678
4.3
Batman™ Logo
81,99 €
New
18+
4014
4.7
Natural History Museum
309,99 €
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
99,99 €
10+
1498
4.8
Football
124,99 €
New
18+
1755
4.4
Orange Cat
99,99 €
New

10+
275
4.7
Ferrari SF-24 F1® Race Car
26,99 €
5+
196
4.7
Donut Truck
19,99 €
10+
665
4.8
The Creeper™
39,99 €
9+
217
4.9
Happy Plants
19,99 €
10+
1376
4.5
The Going Merry Pirate Ship
134,99 €
7+
184
4.9
Yellow Travel Suitcase
15,36 €
8+
394
4.6
Peter Parker’s Apartment
50,99 €
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
81,99 €
9+
1005
4.9
Comic Book and Game Store
91,99 €
Exclusives
8+
747
4.9
Team Sonic Command Truck
71,99 €
10+
1180
4.8
Nike Dunk x LEGO® Set
99,99 €
Exclusives
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
24,99 €
14+
3244
4.5
NINJAGO® City Workshops
254,99 €
Exclusives
8+
573
4.9
Buggy the Clown's Circus Tent
50,99 €
9+
566
4.8
Heihei
39,99 €
9+
813
1.2
Republic Juggernaut
154,99 €
8+
383
4.8
Retro Telephone
29,99 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
50,99 €
8+
682
4.9
Yellow Bulldozer
60,99 €
9+
685
4.9
Beautiful Horse
50,99 €

4+
1
5.0
White Baseplate
8,99 €
6+
2.0
Spider-Man Key Chain
6,14 €
6+
4.0
Dumbo Key Chain
5,99 €
New
4+
1
3.4
Gray Baseplate
14,99 €
4+
1
3.1
Green Baseplate
8,99 €
Large Ceramic Mug
24,99 €14,99 €- 40%
Price valid from 28 November and while supply lasts
Clearance
6+
2.8
LEGO® Shark Suit Guy Key Chain
6,14 €
6+
5.0
Emperor Palpatine™ Key Chain
6,14 €
6+
Lightsaber Gel Pen – Red
3,99 €
4.7
Large Winking Girl Ceramic Mug
24,99 €17,49 €- 30%
Price valid from 28 November and while supply lasts
Clearance
6+
5.0
Ghost-Spider Key Chain
6,14 €
6+
5.0
Harry Potter™ Keyring
6,14 €
6+
Mushroom Girl Key Chain
6,14 €
4.0
Hydration Bottle – Blue
17,99 €
4+
8-Stud Brick Drawer – White
54,99 €
6+
3.5
Batman™ Keyring
6,14 €
6+
4.5
Eeyore Keyring
6,14 €
12+
3.2
Wooden Minifigure
119,99 €
6+
4.4
LEGO® Gold Brick Keyring
6,14 €
5.0
Large Silly Ceramic Mug
24,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now