What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
1343
4.7
Minifigure Vending Machine
$249.90
Exclusives
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$499.90
Exclusives
18+
2651
4.7
PAC-MAN Arcade
$389.90
Exclusives
18+
9090
4.7
LEGO® Titanic
$1049.90
Exclusives
18+
1643
4.7
Mercedes-AMG F1 W14 E Performance
$339.90
18+
5471
4.3
The Lord of the Rings: Barad-dûr™
$649.90
Exclusives
18+
2953
4.7
Arkham Asylum™
$449.90
Exclusives
9+
3171
3.8
Family Christmas Tree
$449.90
Exclusives
18+
4014
4.7
Natural History Museum
$459.90
Exclusives
18+
3745
4.7
Dungeons & Dragons: Red Dragon's Tale
$499.90
Exclusives
18+
2891
4.6
Mercedes-Benz G 500 PROFESSIONAL Line
$349.90
18+
1327
4.9
Glinda & Elphaba Bookends
$189.90
9+
1371
4.4
Medieval Horse Knight Castle
$189.90
18+
811
4.8
WALL-E and EVE
$109.90
10+
2330
4.6
Megapolis City 5th Anniversary
$279.90
10+
914
4.3
Audi RS Q e-tron
$259.90
Retiring soon
18+
1369
4.7
Dune Atreides Royal Ornithopter
$259.90
Retiring soon
18+
421
4.8
Game Boy™
$89.90
10+
1579
4.7
The Dark Falcon
$279.90
9+
357
4.7
Time Machine from Back to the Future
$39.90

10+
1028
4.8
Up-Scaled Darth Vader™ Minifigure
$149.90
New
10+
528
4.0
Toy Story
$59.90
New
10+
292
4.8
The Fast and The Furious Toyota Supra MK4
$39.90
New
10+
1536
Wild Animals: Family of Koalas
$179.90
New
9+
713
Stitch & Scrump
$99.90
New
14+
827
4.7
Fast and Furious Mitsubishi Eclipse Car
$99.90
New
5+
466
4.0
Brick-Built Bluey Family
$99.90
New
10+
1182
5.0
Book Nook: Dumbledore's Office
$179.90
New
9+
1074
5.0
Iconic Pirate Ship
$149.90
New
10+
2164
4.4
Hogwarts™ Castle: East Wing
$359.90
New
9+
885
5.0
Pua
$99.90
New
9+
329
5.0
Ferrari 499P
$39.90
New
12+
813
4.7
Spider-Man Hero Figure
$149.90
New
8+
379
1.0
Dobby™ the Free Elf
$54.90
New
10+
710
5.0
The Ender Dragon
$89.90
New
14+
1427
5.0
Lionel Messi – Celebration
$259.90
New
12+
817
5.0
Hogwarts™ Herbology Plants
$149.90
New
9+
259
3.7
Water Lilies
$59.90
New
12+
1230
4.3
KIT
$149.90
New
10+
1376
4.5
The Going Merry Pirate Ship
$199.90

4+
1
3.3
Blue Baseplate
$14.90
Retiring soon
4+
1
2.9
Green Baseplate
$14.90
4+
5.0
Display Case 8 – Black
$35.90
4+
8-Stud Brick Drawer – White
$94.90
4+
1
3.4
Gray Baseplate
$24.90
4+
1
5.0
White Baseplate
$14.90
6+
Dug the Dog Key Chain
$11.00
New
6+
3.5
Batman™ Keyring
$11.00
6+
5.0
The Mandalorian™ Key Chain
$11.00
New
4+
Sorting Box – Blue
$27.90
6+
3.3
C-3PO™ Key Chain
$11.00
6+
4.5
Lloyd's Sword with Sheath
$30.20
6+
5.0
Emperor Palpatine™ Key Chain
$11.00
6+
Bright Bluish Green 2x4 Stud Key Chain
$11.00
6+
Medium Lavender 2x4 Stud Key Chain
$11.00
6+
5.0
Shadow the Hedgehog Key Chain
$11.00
6+
2.0
Spider-Man Key Chain
$11.00
6+
4.4
LEGO® Gold Brick Keyring
$11.00
6+
Santa Keyring
$11.00
6+
Mateo's Z-Blob Sword
$17.10

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now