What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
1343
4.8
Minifigure Vending Machine
$249.90
Exclusives
18+
9090
4.7
LEGO® Titanic
$1049.90
Exclusives
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$499.90
Exclusives
18+
5374
4.5
Venator-Class Republic Attack Cruiser™
$899.90
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Exclusives
18+
3943
4.4
Jabba's Sail Barge™
$719.90
Exclusives
18+
1327
4.9
Glinda & Elphaba Bookends
$189.90
10+
1579
4.7
The Dark Falcon
$279.90
18+
2891
4.6
Mercedes-Benz G 500 PROFESSIONAL Line
$349.90
18+
5471
4.3
The Lord of the Rings: Barad-dûr™
$649.90
Exclusives
18+
4014
4.7
Natural History Museum
$459.90
Exclusives
18+
3745
4.7
Dungeons & Dragons: Red Dragon's Tale
$499.90
Exclusives
18+
421
4.8
Game Boy™
$89.90
18+
2953
4.7
Arkham Asylum™
$449.90
Exclusives
9+
1371
4.4
Medieval Horse Knight Castle
$189.90
9+
357
4.8
Time Machine from Back to the Future
$39.90
New
10+
2330
4.6
Megapolis City 5th Anniversary
$279.90
18+
811
4.8
WALL-E and EVE
$109.90
9+
1082
4.6
AT-TE™ Walker
$229.90
18+
1643
4.7
Mercedes-AMG F1 W14 E Performance
$339.90
9+
3171
3.8
Family Christmas Tree
$449.90
Exclusives

9+
217
4.9
Happy Plants
$29.90
10+
1376
4.5
The Going Merry Pirate Ship
$199.90
14+
3244
4.5
NINJAGO® City Workshops
$379.90
Exclusives
9+
976
1.8
Battle of Felucia Separatist MTT™
$229.90
10+
808
4.3
Spider-Man vs. Oscorp
$199.90
9+
813
1.2
Republic Juggernaut
$229.90
9+
1371
4.4
Medieval Horse Knight Castle
$189.90
9+
784
4.8
Angel
$99.90
9+
373
4.8
Petite Sunny Bouquet
$45.90
10+
1135
4.6
Lamborghini Revuelto Super Sports Car
$274.90
7+
1517
4.3
Explorers' Arctic Polar Express Train
$299.90
10+
275
4.7
Ferrari SF-24 F1® Race Car
$43.90
8+
984
4.7
Spinosaurus & Quetzalcoatlus Air Mission
$229.90
8+
1941
4.3
The City Tower
$299.90
Exclusives
9+
300
4.6
2 Fast 2 Furious Honda S2000
$43.90
10+
1180
4.8
Nike Dunk x LEGO® Set
$149.90
Exclusives
9+
566
4.8
Heihei
$59.90
10+
1084
4.5
Klombo
$159.90
7+
184
4.9
Yellow Travel Suitcase
$22.90
9+
358
4.7
Black Dahlia Flower
$39.90

6+
2.8
LEGO® Shark Suit Guy Key Chain
$11.00
6+
3.5
Batman™ Keyring
$11.00
6+
2.0
Spider-Man Key Chain
$11.00
6+
4.0
Dumbo Key Chain
$11.00
New
6+
3.0
Simba Key Chain
$11.00
New
4+
1
2.5
Blue Baseplate
$14.90
6+
Bright Bluish Green 2x4 Stud Key Chain
$11.00
6+
5.0
LEGO® Hot Dog Guy Keyring
$11.00
6+
5.0
Shadow the Hedgehog Key Chain
$11.00
6+
Baby Ankylosaurus Key Chain
$11.00
6+
2.7
Silver Minifigure Key Chain
$11.00
6+
Hermione Keyring
$11.00
6+
5.0
Ghost-Spider Key Chain
$11.00
4+
1
3.4
Gray Baseplate
$24.90
6+
Groot Key Chain
$11.00
6+
4.0
Ninja Double Katanas
$37.90
6+
3.9
Mickey Key Chain
$11.00
6+
5.0
LEGO® Pencil Box with Minifigure
$15.90
6+
3.0
R2-D2™ Key Chain
$11.00
6+
8-Stud Brick Drawer – White
$94.90

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now