What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
1343
4.7
Minifigure Vending Machine
$249.90
Exclusives
10+
1579
4.7
The Dark Falcon
$279.90
18+
3745
4.7
Dungeons & Dragons: Red Dragon's Tale
$499.90
Exclusives
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$499.90
Exclusives
18+
5471
4.3
The Lord of the Rings: Barad-dûr™
$649.90
Exclusives
18+
4014
4.7
Natural History Museum
$459.90
Exclusives
18+
3943
4.4
Jabba's Sail Barge™
$719.90
Exclusives
18+
2891
4.6
Mercedes-Benz G 500 PROFESSIONAL Line
$349.90
$279.92
LEGO® Insiders Price
Valid from 12 March - 05 April or while supply lasts
18+
1327
4.9
Glinda & Elphaba Bookends
$189.90
9+
1371
4.4
Medieval Horse Knight Castle
$189.90
10+
2330
4.6
Megapolis City 5th Anniversary
$279.90
9+
3171
3.8
Family Christmas Tree
$449.90
Exclusives
9+
357
4.8
Time Machine from Back to the Future
$39.90
New
18+
1643
4.7
Mercedes-AMG F1 W14 E Performance
$339.90
18+
2953
4.8
Arkham Asylum™
$449.90
Exclusives
18+
9090
4.7
LEGO® Titanic
$1049.90
Exclusives
9+
1082
4.6
AT-TE™ Walker
$229.90
18+
811
4.8
WALL-E and EVE
$109.90
18+
421
4.8
Game Boy™
$89.90
9+
358
4.7
Black Dahlia Flower
$39.90

10+
1376
4.5
The Going Merry Pirate Ship
$199.90
9+
976
1.8
Battle of Felucia Separatist MTT™
$229.90
9+
813
1.2
Republic Juggernaut
$229.90
14+
3244
4.5
NINJAGO® City Workshops
$379.90
Exclusives
9+
784
4.8
Angel
$99.90
10+
808
4.3
Spider-Man vs. Oscorp
$199.90
9+
1371
4.4
Medieval Horse Knight Castle
$189.90
7+
1517
4.3
Explorers' Arctic Polar Express Train
$299.90
10+
1135
4.4
Lamborghini Revuelto Super Sports Car
$274.90
9+
217
4.9
Happy Plants
$29.90
8+
984
4.7
Spinosaurus & Quetzalcoatlus Air Mission
$229.90
9+
566
4.8
Heihei
$59.90
9+
300
4.6
2 Fast 2 Furious Honda S2000
$43.90
10+
275
4.7
Ferrari SF-24 F1® Race Car
$43.90
9+
373
4.7
Petite Sunny Bouquet
$45.90
9+
518
4.5
Chomping Monster Book of Monsters
$89.90
9+
358
4.7
Black Dahlia Flower
$39.90
8+
390
4.9
Hogwarts™ Castle: Herbology Class
$79.90
10+
1180
4.8
Nike Dunk x LEGO® Set
$149.90
Exclusives
10+
832
4.4
Book Nook: Hogwarts™ Express
$149.90

6+
5.0
LEGO® Blue 2x4 Stud Keyring
$10.40$5.20- 50%
4+
1
5.0
White Baseplate
$14.90
6+
4.0
Dumbo Key Chain
$11.00
New
6+
3.5
Batman™ Keyring
$11.00
4+
1
2.5
Blue Baseplate
$14.90
6+
Baby Ankylosaurus Key Chain
$11.00
4+
1
3.4
Gray Baseplate
$24.90
4+
8-Stud Brick Drawer – White
$94.90
6+
4.4
LEGO® Gold Brick Keyring
$11.00
6+
3.0
Simba Key Chain
$11.00
New
6+
3.7
R2-D2™ Key Chain
$11.00
6+
Bright Bluish Green 2x4 Stud Key Chain
$11.00
4+
1
3.1
Green Baseplate
$14.90
6+
2.0
Spider-Man Key Chain
$11.00
6+
2.0 Convertible Ruler with Minifigure
$21.90
6+
Pen Pal Gel Pen with Minifigure – Black
$9.90
6+
4.4
Stormtrooper™ Keyring
$11.00
6+
Medium Lavender 2x4 Stud Key Chain
$11.00
6+
5.0
Ghost-Spider Key Chain
$11.00
6+
4.0
Ninja Double Katanas
$37.90

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now