What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
9090
4.7
LEGO® Titanic
$1049.90
Exclusives
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$499.90
Exclusives
18+
1343
4.7
Minifigure Vending Machine
$249.90
Exclusives
18+
2651
4.7
PAC-MAN Arcade
$389.90
Exclusives
18+
1643
4.7
Mercedes-AMG F1 W14 E Performance
$339.90
18+
2953
4.7
Arkham Asylum™
$449.90
Exclusives
18+
5471
4.3
The Lord of the Rings: Barad-dûr™
$649.90
Exclusives
9+
3171
3.8
Family Christmas Tree
$449.90
Exclusives
18+
2891
4.6
Mercedes-Benz G 500 PROFESSIONAL Line
$349.90
9+
1371
4.4
Medieval Horse Knight Castle
$189.90
10+
2330
4.6
Megapolis City 5th Anniversary
$279.90
18+
4014
4.7
Natural History Museum
$459.90
Exclusives
9+
358
4.7
Black Dahlia Flower
$39.90
10+
1579
4.7
The Dark Falcon
$279.90
18+
421
4.8
Game Boy™
$89.90
10+
914
4.3
Audi RS Q e-tron
$259.90
Retiring soon
18+
811
4.8
WALL-E and EVE
$109.90
18+
3745
4.7
Dungeons & Dragons: Red Dragon's Tale
$499.90
Exclusives
18+
1327
4.9
Glinda & Elphaba Bookends
$189.90
18+
3943
4.4
Jabba's Sail Barge™
$719.90
Exclusives

10+
292
4.8
The Fast and The Furious Toyota Supra MK4
$39.90
New
10+
1536
5.0
Wild Animals: Family of Koalas
$179.90
New
10+
1028
4.7
Up-Scaled Darth Vader™ Minifigure
$149.90
New
5+
466
4.0
Brick-Built Bluey Family
$99.90
New
10+
528
4.8
Toy Story
$59.90
New
14+
827
4.6
Fast and Furious Mitsubishi Eclipse Car
$99.90
New
9+
1074
4.8
Iconic Pirate Ship
$149.90
New
9+
713
5.0
Stitch & Scrump
$99.90
New
10+
1376
4.5
The Going Merry Pirate Ship
$199.90
10+
2164
4.5
Hogwarts™ Castle: East Wing
$359.90
New
8+
379
4.2
Dobby™ the Free Elf
$54.90
New
10+
665
4.8
The Creeper™
$59.90
9+
329
4.6
Ferrari 499P
$39.90
New
9+
885
5.0
Pua
$99.90
New
10+
1182
4.3
Book Nook: Dumbledore's Office
$179.90
New
12+
813
4.2
Spider-Man Hero Figure
$149.90
New
9+
259
4.4
Water Lilies
$59.90
New
14+
1427
5.0
Lionel Messi – Celebration
$259.90
New
10+
710
5.0
The Ender Dragon
$89.90
New
10+
314
4.5
Supply Drop
$59.90
New

6+
Dug the Dog Key Chain
$11.00
New
4+
1
2.9
Green Baseplate
$14.90
4+
1
3.7
Gray Baseplate
$24.90
4+
5.0
Display Case 8 – Black
$35.90
4+
Brick Backpack – Purple
$75.90
4+
1
5.0
White Baseplate
$14.90
4+
1
3.3
Blue Baseplate
$14.90
Retiring soon
6+
3.5
Batman™ Keyring
$11.00
3+
Brick Backpack – Black
$75.90
4+
2.3
8-Stud Brick Drawer – Light Purple
$94.90
6+
Baby Ankylosaurus Key Chain
$11.00
6+
4.0
Dumbo Key Chain
$11.00
4+
8-Stud Brick Drawer – White
$94.90
6+
5.0
Shadow the Hedgehog Key Chain
$11.00
6+
5.0
Loki Key Chain
$11.00
6+
2.8
LEGO® Shark Suit Guy Key Chain
$11.00
6+
4.5
Lloyd's Sword with Sheath
$30.20
6+
Bright Bluish Green 2x4 Stud Key Chain
$11.00
4+
Sorting Box – Blue
$27.90
6+
Izzie's Sword
$17.10

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now