What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
1125
4.8
Gremlins™: Gizmo
99,99 €
18+
3179
4.5
Claude Monet – Bridge over a Pond of Water Lilies
199,99 €
New
18+
1755
4.4
Orange Cat
99,99 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
179,99 €
New
18+
830
4.8
Project Hail Mary
109,99 €
New
18+
784
4.7
How to Train Your Dragon: Toothless
69,99 €
Exclusives
18+
750
4.5
Love Birds
49,99 €
New
18+
1399
4.6
Winnie the Pooh
149,99 €
New
18+
587
4.8
Eevee
59,99 €
New
18+
2593
4.2
Stranger Things: The Creel House
279,99 €
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
119,99 €
New
14+
4851
4.8
The Old Town 15th Anniversary
299,99 €
New
9+
357
4.8
Time Machine from Back to the Future
27,99 €
New
18+
1710
4.8
Tuxedo Cat
99,99 €
10+
268
4.9
APXGP Team Race Car from F1® The Movie
27,99 €
New
18+
879
4.8
Flower Wall
89,99 €
New
18+
4154
3.8
Tropical Aquarium
449,99 €
Exclusives
14+
605
4.9
Bugs Bunny
39,99 €
New
18+
3266
4.8
Tudor Corner
229,99 €
Exclusives
18+
2102
4.7
Golden Retriever Puppy
139,99 €
New

9+
217
4.9
Happy Plants
19,99 €
10+
665
4.8
The Creeper™
39,99 €
10+
275
4.7
Ferrari SF-24 F1® Race Car
26,99 €
8+
394
4.6
Peter Parker’s Apartment
49,99 €
7+
184
4.9
Yellow Travel Suitcase
14,99 €
5+
196
4.7
Donut Truck
19,99 €
10+
1180
4.8
Nike Dunk x LEGO® Set
99,99 €
Exclusives
10+
607
4.5
Lamborghini Revuelto & Huracán STO
49,99 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
24,99 €
10+
1376
4.5
The Going Merry Pirate Ship
129,99 €
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
39,99 €
9+
566
4.8
Heihei
39,99 €
9+
943
4.7
Ford Bronco® SUV
59,99 €
9+
1005
4.9
Comic Book and Game Store
89,99 €
Exclusives
14+
3244
4.5
NINJAGO® City Workshops
249,99 €
Exclusives
8+
573
4.9
Buggy the Clown's Circus Tent
49,99 €
9+
784
4.8
Angel
64,99 €
9+
813
1.2
Republic Juggernaut
149,99 €
10+
1002
4.8
Morticia's Cottage
99,99 €
7+
543
4.8
Blathers's Museum Collection
79,99 €

4+
1
3.4
Gray Baseplate
14,99 €
4+
1
3.1
Green Baseplate
8,99 €
6+
4.0
Dumbo Key Chain
5,99 €
New
Large Ceramic Mug
24,99 €14,99 €- 40%
Price valid from 28 November and while supply lasts
Clearance
4+
1
5.0
White Baseplate
8,99 €
6+
2.0
Spider-Man Key Chain
5,99 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
5,99 €
12+
3.2
Wooden Minifigure
119,99 €
6+
3.5
Batman™ Keyring
5,99 €
6+
Darth Vader™ Holiday Sweater Key Light
15,99 €
6+
Lightsaber Gel Pen – Red
3,99 €
6+
4.4
LEGO® Gold Brick Keyring
5,99 €
6+
5.0
Harry Potter™ Keyring
5,99 €
4+
5.0
Transparent Blue LEGO® Rack System
64,99 €
6+
4.5
Eeyore Keyring
5,99 €
6+
Groot Key Chain
5,99 €
4+
8-Stud Brick Drawer – Blue
54,99 €
4+
8-Stud Brick Drawer – White
54,99 €
6+
5.0
Ghost-Spider Key Chain
5,99 €
6+
Bright Bluish Green 2x4 Stud Key Chain
5,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now