What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

12+
678
4.6
Batman™ Logo
79,99 €
New
18+
421
4.8
Game Boy™
59,99 €
18+
2083
4.7
Concorde
199,99 €
New
18+
1003
4.8
Ocarina of Time™ – The Final Battle
119,99 €
New
18+
2593
4.2
Stranger Things: The Creel House
279,99 €
New
18+
750
4.5
Love Birds
49,99 €
New
18+
10001
4.1
Eiffel tower
629,99 €
Exclusives
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
129,99 €
New
18+
6167
4.8
THE LORD OF THE RINGS: RIVENDELL™
499,99 €
Exclusives
18+
1503
4.4
Jaws
149,99 €
Exclusives
18+
686
5.0
Sunflower Bouquet
59,99 €
New
12+
747
5.0
Spring Wreath
49,99 €
New
18+
1125
4.8
Gremlins™: Gizmo
99,99 €
18+
3266
4.8
Tudor Corner
229,99 €
Exclusives
14+
4851
4.7
The Old Town 15th Anniversary
299,99 €
New
10+
303
5.0
Sulley, Mike and Boo Figures
24,99 €
New
18+
4014
4.7
Natural History Museum
299,99 €
Exclusives
18+
1892
4.7
Japanese Cherry Blossom Landscape
119,99 €
New
10+
542
4.9
Mike, Dustin, Lucas and Will Figures
39,99 €
Exclusives
16+
7541
4.4
Millennium Falcon™
849,99 €
Exclusives

10+
275
4.7
Ferrari SF-24 F1® Race Car
26,99 €
9+
373
4.7
Petite Sunny Bouquet
29,99 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
24,99 €
5+
196
4.7
Donut Truck
19,99 €
10+
1180
4.8
Nike Dunk x LEGO® Set
99,99 €
Exclusives
8+
573
4.9
Buggy the Clown's Circus Tent
49,99 €
10+
665
4.8
The Creeper™
39,99 €
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
39,99 €
8+
390
4.9
Hogwarts™ Castle: Herbology Class
49,99 €
7+
543
4.8
Blathers's Museum Collection
79,99 €
14+
3244
4.5
NINJAGO® City Workshops
249,99 €
Exclusives
9+
1371
4.4
Medieval Horse Knight Castle
119,99 €
9+
1005
4.9
Comic Book and Game Store
89,99 €
Exclusives
9+
943
4.7
Ford Bronco® SUV
59,99 €
9+
926
4.4
Battle at Arlong Park
79,99 €
10+
832
4.4
Book Nook: Hogwarts™ Express
99,99 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
49,99 €
9+
780
4.9
Wild Animals: Majestic Rhino with Birds
59,99 €
9+
566
4.8
Heihei
39,99 €
8+
476
4.9
Glinda's Wedding Day
39,99 €

6+
Bright Bluish Green 2x4 Stud Key Chain
5,99 €
4+
1
3.1
Green Baseplate
8,99 €
6+
4.0
Dumbo Key Chain
5,99 €
New
6+
2.0
Spider-Man Key Chain
5,99 €
5.0
Large Silly Ceramic Mug
24,99 €
4.7
Large Winking Girl Ceramic Mug
24,99 €17,49 €- 30%
Price valid from 28 November and while supply lasts
Clearance
6+
Darth Vader™ Holiday Sweater Key Light
15,99 €
6+
5.0
LEGO® Hot Dog Guy Keyring
5,99 €
6+
4.3
Miles Morales Keyring
5,99 €
4.0
Hydration Bottle – Blue
17,99 €
4+
1
2.5
Blue Baseplate
8,99 €
4+
1
5.0
White Baseplate
8,99 €
6+
Daisy Duck Keyring
5,99 €
6+
3.5
Banana Guy Key Light
15,99 €
4+
1
3.4
Gray Baseplate
14,99 €
16+
The Secrets of LEGO® House Book
32,99 €
6+
Stormtrooper™ Notebook
9,99 €5,99 €- 40%
Price valid from 24 December and while supply lasts
Clearance
6+
Groot Key Chain
5,99 €
6+
3.5
Batman™ Keyring
5,99 €
6+
4.0
Grogu™ Keyring
5,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now