What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
1872
4.4
Back to the Future Time Machine
$4,999.00
Exclusives
18+
1710
4.8
Tuxedo Cat
$2,599.00
18+
1361
4.5
Ferrari SF-24 F1 Car
$5,499.00
18+
1503
4.4
Jaws
$3,999.00
Exclusives
18+
2193
4.5
Disney Tim Burton's The Nightmare Before Christmas
$4,999.00
Exclusives
18+
1639
4.2
Oracle Red Bull Racing RB20 F1 Car
$5,499.00
18+
3266
4.8
Tudor Corner
$5,499.00
2x PointsExclusives
18+
3893
4.6
McLaren P1™
$10,899.00
Exclusives
18+
1161
4.5
Flower Arrangement
$2,799.00
Exclusives
14+
3244
4.5
NINJAGO® City Workshops
$5,999.00
Exclusives
18+
3778
4.1
Ferrari Daytona SP3
$10,499.00
18+
3011
4.6
The Endurance
$6,699.00
Exclusives
10+
269
4.2
McLaren F1® Team MCL38 Race Car
$679.00
18+
613
4.7
Disney Pixar Luxo Jr.
$1,799.00
18+
758
4.7
Tiny Plants
$1,299.00
18+
2500
4.5
Great Deku Tree 2-in-1
$7,499.00
Exclusives
18+
730
4.5
AT-AT Driver™ Helmet
$1,799.00
18+
1503
4.7
Mona Lisa
$2,599.00
18+
1445
4.7
Young Simba the Lion King
$3,399.00
8+
220
4.8
Lotus Flowers
$349.00

9+
217
4.9
Happy Plants
$499.00
9+
270
4.6
Lightning McQueen
$679.00
7+
369
5.0
The Aristocats Adorable Marie
$799.00
8+
345
4.9
Love Letters
$499.00
5+
216
4.7
Fries Food Truck
$499.00
6+
58
4.1
The Mandalorian & Grogu's Speeder Bike™
$249.00
8+
312
5.0
Wild Animals: Colorful Hummingbird
$699.00
10+
268
4.9
APXGP Team Race Car from F1® The Movie
$679.00
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$679.00
7+
207
4.1
Cobb Vanth's Speeder
$799.00
10+
569
4.2
BB-8™ Astromech Droid
$2,099.00
9+
357
4.8
Time Machine from Back to the Future
$679.00
9+
284
4.5
Bugatti Vision GT Hyper Sports Car
$679.00
12+
1010
4.3
Wicket the Ewok™
$2,999.00
10+
454
4.3
Nike Dunk Trickshot
$999.00
Exclusives
9+
482
4.9
Flowering Cactus
$799.00
10+
133
5.0
Lilo & Stitch: Angel
$299.00
Exclusives
9+
386
4.7
Fortune Master
$699.00
10+
1180
4.8
Nike Dunk x LEGO® Set
$2,599.00
Exclusives
6+
276
4.8
The LEGO® Van
$699.00

6+
3.5
Batman™ Key Chain
$149.00
4+
1
2.9
Green Baseplate
$229.00
6+
4.0
Darth Vader™ Key Chain
$149.00
6+
3.9
LEGO® Gold Minifigure Key Chain
$119.00
6+
5.0
LEGO® Hot Dog Guy Key Chain
$119.00
6+
2.7
Silver Minifigure Key Chain
$149.00
6+
4.3
Miles Morales Key Chain
$149.00
6+
3.7
R2-D2™ Key Chain
$149.00
6+
Izzie's Sword
$249.00
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$119.00
4+
1
3.4
Gray Baseplate
$399.00
6+
Medium Lavender 2x4 Stud Key Chain
$149.00
6+
3.0
Simba Key Chain
$149.00
6+
3.9
Mickey Key Chain
$149.00
6+
5.0
Sonic the Hedgehog™ Key Chain
$149.00
6+
4.0
Ahsoka Tano™ Key Chain
$149.00$104.30- 30%
6+
5.0
Donald Duck Key Chain
$149.00
6+
2.8
LEGO® Shark Suit Guy Key Chain
$119.00
4+
1
5.0
White Baseplate
$229.00
4+
1
2.5
Blue Baseplate
$229.00

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now