What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
587
4.7
Eevee
$1,399.00
Exclusives
18+
435
5.0
Magnolia Branches
$1,199.00
9+
240
4.9
Germany Postcard
$349.00
New
10+
155
4.9
EVE & WALL•E
$499.00
Exclusives
18+
1403
5.0
Shrek, Donkey & Puss in Boots
$2,999.00
New
18+
2593
4.2
Stranger Things: The Creel House
$6,999.00
Exclusives
9+
270
4.6
Lightning McQueen
$679.00
18+
3600
4.5
Star Trek: U.S.S. Enterprise NCC-1701-D™
$9,499.00
Exclusives
18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
$5,999.00
Exclusives
9+
133
4.8
Daisies
$349.00
7+
166
4.7
Cute Hamster with a Flower
$249.00
10+
298
4.8
FIFA World Cup 2026™ Official Emblem
$599.00
New
9+
345
5.0
Ken Block's '65 Ford Mustang Hoonicorn V1
$679.00
New
18+
1234
4.5
Floating Sea Otters
$2,799.00
10+
567
5.0
Teenage Mutant Ninja Turtles Figures
$999.00
New
18+
1755
4.3
Orange Cat
$2,399.00
12+
1516
4.3
Maersk Dual-Fuel Container Vessel
$3,499.00
Exclusives
14+
447
4.8
Ninja Character Display 15th Anniversary
$1,099.00

10+
292
4.9
The Fast and The Furious Toyota Supra MK4
$679.00
New
10+
528
Toy Story
$999.00
New
9+
259
3.0
Water Lilies
$699.00
New
8+
286
Floral Decor Perfume Bottle
$699.00
New
5+
466
4.0
Brick-Built Bluey Family
$1,699.00
New
10+
1536
Wild Animals: Family of Koalas
$2,999.00
New
10+
1028
4.8
Up-Scaled Darth Vader™ Minifigure
$2,399.00
New
12+
1963
Rave Cave
$4,799.00
New
10+
1182
5.0
Book Nook: Dumbledore's Office
$2,799.00
New
9+
885
5.0
Pua
$1,699.00
New
9+
329
5.0
Ferrari 499P
$679.00
New
9+
171
5.0
Cosmos Flowers
$349.00
New
10+
502
The Skeleton
$999.00
New
9+
713
Stitch & Scrump
$1,699.00
New
8+
534
5.0
Spider-Man vs. Hulk Epic Clash
$2,099.00
New
8+
348
5.0
Floral Art Decor Painting
$699.00
New
4+
106
5.0
School with Rusty and Bluey
$549.00
New
9+
1074
5.0
Iconic Pirate Ship
$2,399.00
New
8+
788
2.5
Knockturn Alley™ Wizarding Shops
$2,399.00
New
12+
813
4.5
Spider-Man Hero Figure
$2,399.00
New

6+
3.9
LEGO® Gold Minifigure Key Chain
$119.00
6+
Dug the Dog Key Chain
$149.00
New
4+
1
2.9
Green Baseplate
$229.00
6+
4.0
Darth Vader™ Key Chain
$149.00
6+
5.0
The Mandalorian™ Key Chain
$149.00
New
6+
Baby Ankylosaurus Key Chain
$149.00
4+
1
3.4
Gray Baseplate
$399.00
6+
3.5
Batman™ Key Chain
$149.00
6+
2.0
Spider-Man Key Chain
$149.00
6+
5.0
LEGO® Hot Dog Guy Key Chain
$119.00
6+
4.0
Grogu™ Key Chain
$149.00
6+
3.3
C-3PO™ Key Chain
$149.00
6+
Rocket Raccoon Key Chain
$149.00
4+
1
5.0
White Baseplate
$229.00
6+
2.8
LEGO® Shark Suit Guy Key Chain
$119.00
6+
4.5
Lloyd's Sword with Sheath
$499.00
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$119.00
6+
3.7
R2-D2™ Key Chain
$149.00
6+
Mushroom Girl Key Chain
$149.00
6+
5.0
Sonic the Hedgehog™ Key Chain
$149.00

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now