What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
$5,999.00
New
18+
587
4.7
Eevee
$1,399.00
New
9+
240
4.9
Germany Postcard
$349.00
New
18+
435
5.0
Magnolia Branches
$1,199.00
18+
1403
Shrek, Donkey & Puss in Boots
$2,999.00
New
18+
2593
4.2
Stranger Things: The Creel House
$6,999.00
Exclusives
12+
1516
4.3
Maersk Dual-Fuel Container Vessel
$3,499.00
New
7+
166
4.8
Cute Hamster with a Flower
$249.00
9+
133
4.7
Daisies
$349.00
9+
270
4.6
Lightning McQueen
$679.00
10+
155
4.9
EVE & WALL•E
$499.00
Exclusives
18+
3600
4.5
Star Trek: U.S.S. Enterprise NCC-1701-D™
$9,499.00
Exclusives
10+
298
5.0
FIFA World Cup 2026™ Official Emblem
$599.00
New
18+
1234
4.5
Floating Sea Otters
$2,799.00
18+
1755
4.4
Orange Cat
$2,399.00
10+
567
5.0
Teenage Mutant Ninja Turtles Figures
$999.00
New
14+
447
4.8
Ninja Character Display 15th Anniversary
$1,099.00
9+
345
Ken Block's '65 Ford Mustang Hoonicorn V1
$679.00
Coming Soon
New
18+
4514
4.8
Lion Knights' Castle
$9,499.00$6,649.30- 30%
Exclusives

10+
569
4.3
BB-8™ Astromech Droid
$2,099.00
9+
270
4.6
Lightning McQueen
$679.00
6+
116
3.4
Siege of Mandalore Battle Pack
$549.00
9+
133
4.7
Daisies
$349.00
6+
276
4.8
The LEGO® Van
$699.00
9+
217
4.9
Happy Plants
$499.00
12+
1010
4.3
Wicket the Ewok™
$2,999.00
8+
345
4.9
Love Letters
$499.00
8+
887
4.9
Airport with Airplane
$2,399.00
9+
542
5.0
Sea Animals: Beautiful Dolphins
$1,199.00
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$679.00
5+
216
4.8
Fries Food Truck
$499.00
10+
133
5.0
Lilo & Stitch: Angel
$299.00
Exclusives
9+
386
4.7
Fortune Master
$699.00
8+
312
5.0
Wild Animals: Colorful Hummingbird
$699.00
7+
207
4.0
Cobb Vanth's Speeder
$799.00
10+
1180
4.8
Nike Dunk x LEGO® Set
$2,599.00
Exclusives
9+
482
4.9
Flowering Cactus
$799.00
9+
284
4.6
Bugatti Vision GT Hyper Sports Car
$679.00
10+
454
4.3
Nike Dunk Trickshot
$999.00
Exclusives

6+
2.0
Spider-Man Key Chain
$149.00
6+
The Mandalorian™ Key Chain
$149.00
New
4+
1
5.0
White Baseplate
$229.00
6+
Dug the Dog Key Chain
$149.00
Coming Soon
New
6+
3.9
LEGO® Gold Minifigure Key Chain
$119.00
6+
3.3
C-3PO™ Key Chain
$149.00
4+
1
2.9
Green Baseplate
$229.00
6+
3.7
R2-D2™ Key Chain
$149.00
6+
4.0
Darth Vader™ Key Chain
$149.00
6+
Baby Ankylosaurus Key Chain
$149.00
4+
1
3.4
Gray Baseplate
$399.00
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$119.00
6+
5.0
Shadow the Hedgehog Key Chain
$149.00
6+
3.3
Silver Minifigure Key Chain
$149.00
6+
4.0
Grogu™ Key Chain
$149.00
6+
3.5
Batman™ Key Chain
$149.00
6+
5.0
Ghost-Spider Key Chain
$149.00
6+
Medium Lavender 2x4 Stud Key Chain
$149.00
6+
5.0
Minnie Key Chain
$149.00
6+
4.0
Ahsoka Tano™ Key Chain
$149.00$104.30- 30%

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now