What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
2193
4.5
Disney Tim Burton's The Nightmare Before Christmas
$4,999.00
Exclusives
18+
2500
4.5
Great Deku Tree 2-in-1
$7,499.00
Exclusives
18+
3266
4.8
Tudor Corner
$5,499.00
Exclusives
18+
3792
4.8
The Botanical Garden
$7,999.00
Exclusives
18+
1872
4.4
Back to the Future Time Machine
$4,999.00
Exclusives
18+
3893
4.6
McLaren P1™
$10,899.00
Exclusives
18+
1880
4.6
Trevi Fountain
$3,999.00
18+
1710
4.8
Tuxedo Cat
$2,599.00
18+
1161
4.5
Flower Arrangement
$2,799.00
Exclusives
18+
613
4.7
Disney Pixar Luxo Jr.
$1,799.00
18+
1361
4.5
Ferrari SF-24 F1 Car
$5,499.00
18+
758
4.7
Tiny Plants
$1,299.00
18+
730
4.5
AT-AT Driver™ Helmet
$1,799.00
18+
906
4.5
Retro Radio
$2,599.00
Exclusives
18+
1503
4.7
Mona Lisa
$2,599.00
18+
9090
4.7
LEGO® Titanic
$16,499.00
Exclusives
10+
694
4.9
Up-Scaled Racing Driver Minifigure
$1,399.00
2x Points
18+
1503
4.4
Jaws
$3,999.00
Exclusives
18+
3011
4.6
The Endurance
$6,699.00
Exclusives
10+
269
4.2
McLaren F1® Team MCL38 Race Car
$679.00

9+
133
4.7
Daisies
$349.00
New
8+
312
5.0
Wild Animals: Colorful Hummingbird
$699.00
New
6+
276
4.8
The LEGO® Van
$699.00
New
6+
58
4.1
The Mandalorian & Grogu's Speeder Bike™
$249.00
New
10+
454
4.2
Nike Dunk Trickshot
$999.00
Exclusives
10+
1180
4.8
Nike Dunk x LEGO® Set
$2,599.00
Exclusives
10+
764
4.3
Luna Lovegood's House
$2,099.00
New
9+
270
4.6
Lightning McQueen
$679.00
9+
632
4.9
NASA Artemis Space Launch System Rocket
$1,399.00
New
7+
742
5.0
Coast Guard Rescue Boat & Helicopter
$2,399.00
New
9+
217
4.9
Happy Plants
$499.00
7+
369
5.0
The Aristocats Adorable Marie
$799.00
New
9+
287
4.9
McLaren W1
$679.00
New
8+
345
4.9
Love Letters
$499.00
New
5+
216
4.7
Fries Food Truck
$499.00
New
10+
133
5.0
Lilo & Stitch: Angel
$299.00
New
12+
1465
4.4
Garden Restaurant
$2,999.00
New
8+
268
4.9
Retro Gaming Console
$499.00
New
14+
4851
4.7
The Old Town 15th Anniversary
$6,999.00
New
7+
207
3.8
Cobb Vanth's Speeder
$799.00
New

4+
1
5.0
White Baseplate
$229.00
4+
1
3.1
Green Baseplate
$229.00
6+
4.0
Darth Vader™ Key Chain
$149.00
6+
3.5
Batman™ Key Chain
$149.00
6+
4.0
Dumbo Key Chain
$149.00
New
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$119.00
6+
3.0
Simba Key Chain
$149.00
New
6+
3.9
LEGO® Gold Minifigure Key Chain
$119.00
6+
5.0
LEGO® Hot Dog Guy Key Chain
$119.00
6+
2.7
Silver Minifigure Key Chain
$149.00
6+
4.5
Lloyd's Sword with Sheath
$499.00
6+
2.8
LEGO® Shark Suit Guy Key Chain
$119.00
6+
3.7
R2-D2™ Key Chain
$149.00
6+
Dragonian Warrior Axe
$249.00
6+
Izzie's Sword
$249.00
6+
Baby Ankylosaurus Key Chain
$149.00
4+
1
2.5
Blue Baseplate
$229.00
6+
4.3
Miles Morales Key Chain
$149.00
6+
Medium Lavender 2x4 Stud Key Chain
$149.00
6+
Rocket Raccoon Key Chain
$149.00

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now