What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
1872
4.4
Back to the Future Time Machine
$4,999.00
Exclusives
18+
1710
4.8
Tuxedo Cat
$2,599.00
18+
906
4.5
Retro Radio
$2,599.00
Exclusives
18+
1361
4.5
Ferrari SF-24 F1 Car
$5,499.00
18+
3011
4.6
The Endurance
$6,699.00
Exclusives
18+
2500
4.5
Great Deku Tree 2-in-1
$7,499.00
Exclusives
18+
1503
4.4
Jaws
$3,999.00
Exclusives
18+
1639
4.2
Oracle Red Bull Racing RB20 F1 Car
$5,499.00
18+
3266
4.8
Tudor Corner
$5,499.00
Exclusives
18+
758
4.7
Tiny Plants
$1,299.00
18+
1161
4.5
Flower Arrangement
$2,799.00
Exclusives
18+
5471
4.3
The Lord of the Rings: Barad-dûr™
$10,999.00
Exclusives
18+
3778
4.1
Ferrari Daytona SP3
$10,499.00
18+
2193
4.5
Disney Tim Burton's The Nightmare Before Christmas
$4,999.00
Exclusives
18+
1880
4.6
Trevi Fountain
$3,999.00
10+
269
4.2
McLaren F1® Team MCL38 Race Car
$679.00
18+
1503
4.7
Mona Lisa
$2,599.00
18+
1445
4.7
Young Simba the Lion King
$3,399.00
18+
613
4.7
Disney Pixar Luxo Jr.
$1,799.00
18+
730
4.5
AT-AT Driver™ Helmet
$1,799.00

9+
270
4.6
Lightning McQueen
$679.00
10+
454
4.3
Nike Dunk Trickshot
$999.00
Exclusives
9+
217
4.9
Happy Plants
$499.00
9+
284
4.5
Bugatti Vision GT Hyper Sports Car
$679.00
5+
216
4.7
Fries Food Truck
$499.00
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$679.00
10+
268
4.9
APXGP Team Race Car from F1® The Movie
$679.00
6+
58
4.1
The Mandalorian & Grogu's Speeder Bike™
$249.00
6+
276
4.8
The LEGO® Van
$699.00
9+
482
4.9
Flowering Cactus
$799.00
10+
133
5.0
Lilo & Stitch: Angel
$299.00
Exclusives
8+
345
4.9
Love Letters
$499.00
7+
207
4.1
Cobb Vanth's Speeder
$799.00
9+
386
4.7
Fortune Master
$699.00
10+
569
4.2
BB-8™ Astromech Droid
$2,099.00
7+
369
5.0
The Aristocats Adorable Marie
$799.00
6+
116
3.4
Siege of Mandalore Battle Pack
$549.00
12+
1010
4.3
Wicket the Ewok™
$2,999.00
10+
1180
4.8
Nike Dunk x LEGO® Set
$2,599.00
Exclusives
9+
133
4.7
Daisies
$349.00

6+
3.9
LEGO® Gold Minifigure Key Chain
$119.00
4+
1
2.9
Green Baseplate
$229.00
6+
2.8
LEGO® Shark Suit Guy Key Chain
$119.00
6+
5.0
LEGO® Hot Dog Guy Key Chain
$119.00
6+
4.0
Darth Vader™ Key Chain
$149.00
4+
1
2.5
Blue Baseplate
$229.00
6+
3.5
Batman™ Key Chain
$149.00
6+
5.0
Sonic the Hedgehog™ Key Chain
$149.00
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$119.00
6+
Izzie's Sword
$249.00
6+
4.4
Stormtrooper™ Key Chain
$149.00
6+
3.7
R2-D2™ Key Chain
$149.00
6+
Daisy Duck Key Chain
$149.00
6+
5.0
Ghost-Spider Key Chain
$149.00
6+
4.3
Miles Morales Key Chain
$149.00
6+
3.9
Mickey Key Chain
$149.00
4+
1
3.4
Gray Baseplate
$399.00
4+
1
5.0
White Baseplate
$229.00
6+
5.0
Shadow the Hedgehog Key Chain
$149.00
6+
4.0
Ahsoka Tano™ Key Chain
$149.00$104.30- 30%

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now