What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
576
4.6
Tulip Bouquet
$1,399.00
18+
587
4.7
Eevee
$1,399.00
Exclusives
18+
2593
4.2
Stranger Things: The Creel House
$6,999.00
Exclusives
18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
$5,999.00
Exclusives
18+
1903
4.7
Douglas™ DC-3™ PAN AM® Airliner
$5,499.00
2x PointsExclusives
9+
270
4.6
Lightning McQueen
$679.00
18+
2234
4.8
Mario Kart™ – Luigi & Mach 8
$4,299.00
Exclusives
16+
7541
4.4
Millennium Falcon™
$19,999.00
Exclusives
18+
1675
4.5
McLaren MCL39 F1® Car
$5,499.00
Exclusives
18+
2050
4.3
Pikachu and Poké Ball
$4,799.00
Exclusives
9+
231
5.0
Altar of the Dead
$349.00
18+
6838
4.0
Venusaur, Charizard and Blastoise
$14,999.00
Exclusives
18+
4383
4.6
Notre-Dame de Paris
$5,499.00
18+
2417
4.3
Shuttle Carrier Aircraft
$5,499.00
Exclusives
10+
697
4.6
Gingerbread AT-AT™ Walker
$1,499.00
Exclusives
18+
1060
4.6
Ford Model T
$2,999.00
10+
661
5.0
The Mandalorian and Grogu: Allies & Villains
$999.00
New
18+
1755
4.4
Orange Cat
$2,399.00
18+
5201
4.7
Avengers Tower
$12,499.00
Exclusives
18+
1138
4.6
C-3PO™
$3,699.00

10+
528
4.7
Toy Story
$999.00
New
10+
292
4.9
The Fast and The Furious Toyota Supra MK4
$679.00
New
9+
259
4.5
Water Lilies
$699.00
New
12+
1963
5.0
Rave Cave
$4,799.00
New
10+
1028
4.8
Up-Scaled Darth Vader™ Minifigure
$2,399.00
New
8+
286
5.0
Floral Decor Perfume Bottle
$699.00
New
10+
1536
5.0
Wild Animals: Family of Koalas
$2,999.00
New
5+
466
4.0
Brick-Built Bluey Family
$1,699.00
New
9+
270
4.6
Lightning McQueen
$679.00
9+
329
4.9
Ferrari 499P
$679.00
New
10+
567
5.0
Teenage Mutant Ninja Turtles Figures
$999.00
Exclusives
10+
601
4.9
Alice in Wonderland
$999.00
New
8+
348
5.0
Floral Art Decor Painting
$699.00
New
4+
106
5.0
School with Rusty and Bluey
$549.00
New
10+
259
5.0
Shrek, Donkey & Gingy Figures
$599.00
New
9+
885
5.0
Pua
$1,699.00
New
5+
95
5.0
Axolotl Adventure Boat
$249.00
10+
710
5.0
The Ender Dragon
$1,399.00
New
9+
171
4.9
Cosmos Flowers
$349.00
New
9+
1074
4.8
Iconic Pirate Ship
$2,399.00
New

6+
Dug the Dog Key Chain
$149.00
New
6+
5.0
LEGO® Hot Dog Guy Key Chain
$119.00
4+
1
2.9
Green Baseplate
$229.00
4+
1
5.0
White Baseplate
$229.00
6+
3.9
LEGO® Gold Minifigure Key Chain
$119.00
6+
5.0
The Mandalorian™ Key Chain
$149.00
New
6+
3.5
Batman™ Key Chain
$149.00
6+
4.0
Grogu™ Key Chain
$149.00
6+
3.3
Silver Minifigure Key Chain
$149.00
6+
2.0
Spider-Man Key Chain
$149.00
6+
4.0
Darth Vader™ Key Chain
$149.00
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$119.00
6+
3.9
Mickey Key Chain
$149.00
4+
1
3.7
Gray Baseplate
$399.00
6+
4.3
Miles Morales Key Chain
$149.00
6+
Baby Ankylosaurus Key Chain
$149.00
6+
3.7
R2-D2™ Key Chain
$149.00
6+
5.0
Minnie Key Chain
$149.00
6+
2.8
LEGO® Shark Suit Guy Key Chain
$119.00
6+
5.0
Luke Skywalker™ Pilot Key Chain
$149.00

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

Become a member

Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now