What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
3792
4.8
The Botanical Garden
$7,999.00
Exclusives
18+
2193
4.5
Disney Tim Burton's The Nightmare Before Christmas
$4,999.00
Exclusives
18+
1880
4.6
Trevi Fountain
$3,999.00
18+
1503
4.4
Jaws
$3,999.00
Exclusives
18+
1161
4.5
Flower Arrangement
$2,799.00
Exclusives
18+
1361
4.5
Ferrari SF-24 F1 Car
$5,499.00
18+
1872
4.4
Back to the Future Time Machine
$4,999.00
Exclusives
18+
758
4.7
Tiny Plants
$1,299.00
18+
613
4.7
Disney Pixar Luxo Jr.
$1,799.00
18+
1710
4.8
Tuxedo Cat
$2,599.00
18+
1518
4.8
Emerald City Wall Art
$3,999.00
18+
1503
4.7
Mona Lisa
$2,599.00
18+
730
4.5
AT-AT Driver™ Helmet
$1,799.00
18+
906
4.5
Retro Radio
$2,599.00
Exclusives
18+
9090
4.7
LEGO® Titanic
$16,499.00
Exclusives
18+
3011
4.6
The Endurance
$6,699.00
Exclusives
18+
3266
4.8
Tudor Corner
$5,499.00
Exclusives
18+
1639
4.2
Oracle Red Bull Racing RB20 F1 Car
$5,499.00
14+
3244
4.5
NINJAGO® City Workshops
$5,999.00
Exclusives
18+
5471
4.3
The Lord of the Rings: Barad-dûr™
$10,999.00
Exclusives

9+
133
4.7
Daisies
$349.00
New
8+
345
5.0
Love Letters
$499.00
New
7+
369
5.0
The Aristocats Adorable Marie
$799.00
New
6+
276
4.8
The LEGO® Van
$699.00
New
10+
454
4.2
Nike Dunk Trickshot
$999.00
Exclusives
10+
133
5.0
Lilo & Stitch: Angel
$299.00
New
12+
1465
4.4
Garden Restaurant
$2,999.00
New
10+
1180
4.8
Nike Dunk x LEGO® Set
$2,599.00
Exclusives
7+
207
3.7
Cobb Vanth's Speeder
$799.00
New
9+
482
4.9
Flowering Cactus
$799.00
New
14+
605
5.0
Bugs Bunny
$999.00
New
8+
312
5.0
Wild Animals: Colorful Hummingbird
$699.00
New
7+
742
5.0
Coast Guard Rescue Boat & Helicopter
$2,399.00
New
8+
336
4.6
Cute Animals: Playful Puppy Dog
$699.00
New
7+
478
5.0
Olaf and Bruni’s Picnic Fun
$1,199.00
New
9+
771
5.0
Bugatti Chiron Pur Sport Hypercar
$1,499.00
New
5+
216
4.7
Fries Food Truck
$499.00
New
9+
632
4.9
NASA Artemis Space Launch System Rocket
$1,399.00
New
10+
652
4.6
Cauldron: Secret Potions Classroom
$1,399.00
New
6+
58
4.1
The Mandalorian & Grogu's Speeder Bike™
$249.00
New

4+
1
5.0
White Baseplate
$229.00
4+
1
3.1
Green Baseplate
$229.00
6+
4.0
Dumbo Key Chain
$149.00
New
6+
3.9
LEGO® Gold Minifigure Key Chain
$119.00
6+
3.0
Simba Key Chain
$149.00
New
6+
4.0
Darth Vader™ Key Chain
$149.00
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$119.00
6+
3.5
Batman™ Key Chain
$149.00
6+
2.7
Silver Minifigure Key Chain
$149.00
6+
5.0
LEGO® Hot Dog Guy Key Chain
$119.00
6+
3.7
R2-D2™ Key Chain
$149.00
6+
2.0
Spider-Man Key Chain
$149.00
6+
5.0
Shadow the Hedgehog Key Chain
$149.00
4+
1
2.5
Blue Baseplate
$229.00
6+
2.8
LEGO® Shark Suit Guy Key Chain
$119.00
6+
Baby Ankylosaurus Key Chain
$149.00
6+
4.0
Lloyd's Sword with Sheath
$499.00
6+
Mushroom Girl Key Chain
$149.00
6+
Dragonian Warrior Axe
$249.00
6+
Medium Lavender 2x4 Stud Key Chain
$149.00

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now