Creative Play | Unleashing Creativity
Create a new way to play
Explore LEGO® sets designed to unleash a world of creative play possibilities.
Make what you love. Love what you make.
Playing with LEGO® bricks, tiles and other elements encourages creative play and inspires the Arts & Crafts fans and artists in all of us. Just like using paints, paper clay or any other medium, the only building instruction needed is your own imagination.
#LEGOCreativity
Want to share your LEGO® creations with the world? Post your photos to Instagram and tag @LEGO for a chance to be featured on the website.
Some frequently asked questions about creative play
What is creative play?
Creative play is something LEGO® sets have always offered. It’s when playing with a toy, such as a set of LEGO bricks, inspires and encourages the imaginative growth of young builders. From creating a one-of-a-kind creature, to making up new stories and new adventures, LEGO sets really do set creativity free!
What are the benefits of creative play?
Creative play helps kids build confidence in their own ability and imagination. It can also instil the courage to try new things and the resilience to try again. Of course, creating something with others, or sharing your creation, helps to make a connection and improves the ability to interact socially, too.
How do I encourage creative play?
LEGO® DOTS or LEGO Classic sets are a great place to start. These sets offer the ultimate in creative freedom, because they are filled with endless ways to build and rebuild.
How does creative play help a child's cognitive development?
Although LEGO® sets often come with instructions that provide a satisfying building experience, encouraging imaginative creation with LEGO toys can help children develop not just motor skills, but emotional and social skills as well.
Are LEGO sets good for creativity?
There’s nothing better. LEGO® bricks have always been the ultimate creative medium, not just for kids, but for adult arts & crafts fans as well.