What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
735
4.9
Ferrari F2004 & Michael Schumacher
94,99 €
New
18+
1755
4.4
Orange Cat
109,99 €
New
18+
686
4.9
Sunflower Bouquet
62,99 €
New
18+
750
4.5
Love Birds
52,99 €
New
18+
1234
4.5
Floating Sea Otters
119,99 €
New
18+
2593
4.2
Stranger Things: The Creel House
289,99 €
New
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
139,99 €
New
18+
3456
3.9
Shopping Street
264,99 €
New
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
359,99 €
Exclusives
10+
1498
4.9
Football
129,99 €
New
18+
4154
3.8
Tropical Aquarium
469,99 €
Exclusives
18+
3266
4.8
Tudor Corner
239,99 €
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
109,99 €
18+
1892
4.7
Japanese Cherry Blossom Landscape
129,99 €
New
18+
3792
4.8
The Botanical Garden
339,99 €
Exclusives
9+
628
4.8
Kevin & Dug
62,99 €
New
16+
7541
4.4
Millennium Falcon™
849,99 €
Exclusives
18+
5201
4.7
Avengers Tower
499,99 €
Exclusives
12+
678
4.3
Batman™ Logo
84,99 €
New
18+
421
4.8
Game Boy™
64,99 €

10+
1180
4.8
Nike Dunk x LEGO® Set
109,99 €
Exclusives
10+
275
4.7
Ferrari SF-24 F1® Race Car
29,99 €
7+
184
4.9
Yellow Travel Suitcase
16,99 €
9+
373
4.7
Petite Sunny Bouquet
32,99 €
9+
217
4.9
Happy Plants
21,99 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
54,99 €
10+
665
4.8
The Creeper™
42,99 €
9+
943
4.7
Ford Bronco® SUV
64,99 €
8+
394
4.6
Peter Parker’s Apartment
54,99 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
26,99 €
9+
524
4.9
Maleficent's and Cruella De Vil's Dresses
79,99 €
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
87,99 €
14+
3244
4.5
NINJAGO® City Workshops
259,99 €
Exclusives
9+
1005
4.9
Comic Book and Game Store
94,99 €
Exclusives
10+
1084
4.5
Klombo
109,99 €
5+
196
4.7
Donut Truck
19,99 €
8+
383
4.8
Retro Telephone
31,99 €
9+
784
4.8
Angel
72,99 €
9+
780
4.9
Wild Animals: Majestic Rhino with Birds
64,99 €
10+
1376
4.5
The Going Merry Pirate Ship
139,99 €

4+
1
3.1
Green Baseplate
8,99 €
4+
1
3.4
Gray Baseplate
14,99 €
4+
1
5.0
White Baseplate
8,99 €
6+
4.0
Dumbo Key Chain
6,99 €
New
6+
4.0
Darth Vader™ Keyring
6,99 €
12+
3.2
Wooden Minifigure
119,99 €
6+
4.0
Minifigure Faces 1,000-Piece Puzzle
17,99 €
Large Ceramic Mug
24,99 €14,99 €- 40%
Price valid from 28 November and while supply lasts
Clearance
6+
3.5
Batman™ Keyring
6,99 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
5,99 €
6+
Hot Dog Guy Bag Tag
9,99 €
6+
2.0
Spider-Man Key Chain
6,99 €
4.7
Large Winking Girl Ceramic Mug
24,99 €17,49 €- 30%
Price valid from 28 November and while supply lasts
Clearance
6+
5.0
Ghost-Spider Key Chain
6,99 €
4+
4-Stud Brick Drawer – White
34,99 €
6+
Mushroom Girl Key Chain
6,99 €
6+
Darth Vader™ Holiday Sweater Key Light
16,99 €
9+
5.0
Tiny Garden 1,000-Piece Puzzle
19,99 €
6+
3.0
Yoda™ Notebook
9,99 €6,99 €- 30%
Price valid from 31 December and while supply lasts
Clearance
6+
5.0
Harry Potter™ Keyring
5,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now