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Play Zone
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What is Play Her Way?

When you hear ‘unstoppable’, who do you imagine? For us, it is someone endlessly curious, inventive, radiant and playful, with a passion for fantastical stories. When girls play, build and create, that is exactly what we see. We love that LEGO® bricks and sets have long been the versatile and inspiring friends of girls worldwide. No matter if she is a gamer girl, animal-loving girl, fantasy girl, artsy girl, musical girl or crafty girl – they all cherish and support each other on their exciting paths to discovery and, in turn, inspire us to no end. Because girls Play Unstoppable. No matter what bricks they choose.

Browse the categories below to find the best fit for your little builders of tomorrow.

Thanks to our shared love for bricks, blocks and stories, this was simply meant to be. LEGO® Minecraft® is a fun and quirky worldbuilding series teeming with the beloved game's famous characters and animals.
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The building blocks of LEGO® Minecraft®

LEGO® Minecraft® sets contain imaginative and creative designs inspired by this one-of-a-kind game world, alongside several animals and gameplay characters. Simply brick-a-licious through and through!

The LEGO® Friends sets consist of an awesome bunch that lets your kids in on all their unique hobbies and activities and always welcomes them in their super stylish and intriguing homes.
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Meeting LEGO® Friends

Together with the LEGO® Friends characters, your daughter will learn how to take care of animals, be a cool roommate, get creative and relax at a vibrant community center or pay attention to the tiniest quirky details.

Get ready for a Disney™ princess reunion of your daughter's dreams. The LEGO® Disney™ opens gates into their captivating fairytale worlds, whether it's the Frozen Ice Kingdom, shared magical castles or travelling in enchanted gadgets.
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The joyful world of LEGO® Disney™

Would Elsa, Anna, Ariel, Moana, Rapunzel, Cinderella, Jasmine, Snow White and Tiana meeting be your little one's wish come true? And what's better – what if they shared one magnificent and detailed castle? Imagine all the fantastical scenarios!

Conjure up Patronuses, go help Harry as Dobby™ the House-Elf or enter an exciting Quidditch™ match! The whole magical and well-loved Wizarding World™ got scaled for little hands to play with through LEGO® Harry Potter™ sets.
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Magic at your fingertips

Refresh the rules of Quidditch™ with your little ones, make aunt Petunia's cake fly with Dobby™ or admire Harry's stag Patronus. The most exciting gift for any little "Potterhead" who would love to see the fantastical story continue.

LEGO® Creator 3in1 was made for all the animal-loving little storytellers out there. A single box of the series hides multiple surprises and possibilities so they can mix up protagonists and scene settings as they like!
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Unfolding LEGO® Creator 3in1

Fun lovers, raise your hands! The LEGO® Creator 3in1 series is here to surround your little ones with cute creatures and crafty challenges, perfect for those who enjoy reinventing and creativity-driven changes.

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Presenting the ultimate treat for any future urbanist or architect. With the help of the LEGO® City series, your kids can design stylish homes, operate a slushy van or run a center for winter sports and relaxation.
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Building the LEGO® City

With the LEGO® City series, your daughter can build a bustling and vibrant metropolis with a thriving community of friendly characters, no matter is she's into sports and active lifestyle or cool living spaces. Endless details to explore Nothing stands in the way of building their dream home, complete with an outdoor pool or a rooftop terrace. Girls playing with LEGO®