Introducing the WORLD PLAY DAY Play Makers!

The world NEEDS MORE PLAY. It’s how we learn, grow, and connect. So this World Play Day, the LEGO Group is inviting everyone (yes, that means YOU!) to put the world in PLAY MODE.

To make it happen, we’ve teamed up with an EXTRAORDINARY crew of Playmakers—a bunch of groundbreaking artists and creators from all walks of life. Each one has a unique creative superpower—whether it’s music, art, or design—and together with the LEGO System-in-Play, they’re bringing kids’ wildest ideas to life in the most mind-blowing way!

So get ready to meet the Playmakers turning awesome ideas into epic play experiences—and inspiring kids around the world to keep playing! 

Meet our World Play Day creative squad: The Playmakers

Xie Qiongzhi

Meet Xie Qiongzhi—artist, mother, LEGO Playmaker. She blends public art with cultural elements and sustainable materials—think fantasy, adventure, and LOTS of bold, bright colors! Inspired by kids’ visions for the future, Xie is designing playful urban spaces that make cities more exciting and help put the world in PLAY MODE!

Mangmoel

Intricate art + LEGO® bricks? It’s the perfect click! Meet Mangmoel (aka Mogus), an Indonesian artist and Playmaker known for crocheting breathtaking underwater worlds. He’s creating immersive installations that invite everyone, everywhere, to explore the playful depths of the ocean AND their imagination.

Sha’an d’Anthes

Sha’an d’Anthes (aka FurryLittlePeach) is an Australia-based illustrator (and Playmaker!) who crafts colorful, dreamy illustrations that transport you to a world of wonder. By combining her whimsical art with LEGO® bricks, Sha’an is building playful stories and inspiring kids to create their own magical adventures.

Jamad Fiin

Say hey to Jamad Fiin, a basketball player and coach who’s breaking down barriers and inspiring young athletes! By bringing her passion for sports to the world of LEGO, she’s creating dynamic play experiences that teach kids teamwork, resilience, and the power of believing in yourself! We just KNOW she’s going to create some iconic moments.

Brandon ‘Mad Keys’ McCadney

Meet Brandon ‘Mad Keys’ McCadney—a musician and producer who blends jazz, hip-hop, and R&B into a soulful sound. By mixing his music with LEGO® play, he’s creating the perfect composition of interactive experiences that show how creativity and rhythm can bring people together.

Cedric Mitchell

Meet Cedric Mitchell, a Los Angeles-based glass artist who transforms molten glass into vibrant, contemporary designs. By combining glassblowing with LEGO® builds, he’s creating colorful, hands-on play experiences that celebrate self-expression and the beauty of individuality.

Lourdes Villagomez

Lourdes Villagomez is an incredible muralist from Mexico City. Her bold artworks celebrate Mexican culture and community, and her creativity and imagination make our days a little more colorful! Lourdes is bringing her murals to life with LEGO® bricks, creating collaborative play spaces that tell stories and connect people in meaningful ways.

Zoe Wees

Say ‘guten tag’ to Zoe Wees, a singer-songwriter-Playmaker from Germany! Her powerful vocals inspire millions, and she’s all about embracing her creativity and spreading that energy. By mixing her music with LEGO® play, Zoe is creating experiences that show how creativity can help YOU break through challenges, dream bigger than ever, and PLAY MORE!

Younes

Younes + LEGO® sets = NEVER-SEEN-BEFORE CREATIVITY! Younes Zarou is a TikTok sensation who creates mind-blowing optical illusions! As a Playmaker, he’s using his digital artistry and LEGO® bricks to build playful worlds that blur the lines between reality and imagination. His creativity has NO boundaries—if you dream it, you can do it… and you can BUILD IT!