What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
735
4.9
Ferrari F2004 & Michael Schumacher
89,99 €
New
18+
1755
4.4
Orange Cat
99,99 €
New
18+
1675
4.7
McLaren MCL39 F1® Car
229,99 €
New
18+
686
4.9
Sunflower Bouquet
59,99 €
New
18+
1234
4.5
Floating Sea Otters
109,99 €
New
18+
2593
4.2
Stranger Things: The Creel House
279,99 €
New
18+
750
4.5
Love Birds
49,99 €
New
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
129,99 €
New
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
349,99 €
Exclusives
10+
1498
4.9
Football
119,99 €
New
18+
3456
3.9
Shopping Street
249,99 €
New
18+
4154
3.8
Tropical Aquarium
449,99 €
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
99,99 €
18+
3266
4.8
Tudor Corner
229,99 €
Exclusives
18+
1892
4.7
Japanese Cherry Blossom Landscape
119,99 €
New
18+
3792
4.8
The Botanical Garden
329,99 €
Exclusives
9+
628
4.8
Kevin & Dug
59,99 €
New
16+
7541
4.4
Millennium Falcon™
849,99 €
Exclusives
18+
5201
4.7
Avengers Tower
499,99 €
Exclusives
18+
421
4.8
Game Boy™
59,99 €

10+
1180
4.8
Nike Dunk x LEGO® Set
99,99 €
Exclusives
10+
275
4.7
Ferrari SF-24 F1® Race Car
26,99 €
7+
184
4.9
Yellow Travel Suitcase
14,99 €
9+
373
4.7
Petite Sunny Bouquet
29,99 €
9+
217
4.9
Happy Plants
19,99 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
49,99 €
10+
665
4.8
The Creeper™
39,99 €
9+
943
4.7
Ford Bronco® SUV
59,99 €
8+
394
4.6
Peter Parker’s Apartment
49,99 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
24,99 €
9+
524
4.9
Maleficent's and Cruella De Vil's Dresses
69,99 €
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
79,99 €
14+
3244
4.5
NINJAGO® City Workshops
249,99 €
Exclusives
9+
1005
4.9
Comic Book and Game Store
89,99 €
Exclusives
10+
1084
4.5
Klombo
99,99 €
5+
196
4.7
Donut Truck
19,99 €
8+
383
4.8
Retro Telephone
29,99 €
9+
784
4.8
Angel
64,99 €
9+
780
4.9
Wild Animals: Majestic Rhino with Birds
59,99 €
10+
1376
4.5
The Going Merry Pirate Ship
129,99 €

4+
1
3.1
Green Baseplate
8,99 €
4+
1
3.4
Gray Baseplate
14,99 €
4+
1
5.0
White Baseplate
8,99 €
6+
4.0
Dumbo Key Chain
5,99 €
New
6+
4.0
Darth Vader™ Keyring
5,99 €
12+
3.2
Wooden Minifigure
119,99 €
6+
4.0
Minifigure Faces 1,000-Piece Puzzle
17,99 €
Large Ceramic Mug
24,99 €
6+
3.5
Batman™ Keyring
5,99 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
5,99 €
6+
Hot Dog Guy Bag Tag
9,99 €
6+
2.0
Spider-Man Key Chain
5,99 €
4.7
Large Winking Girl Ceramic Mug
24,99 €
4+
5.0
Transparent Blue LEGO® Rack System
64,99 €
6+
5.0
Ghost-Spider Key Chain
5,99 €
4+
4-Stud Brick Drawer – White
34,99 €
6+
Mushroom Girl Key Chain
5,99 €
6+
Darth Vader™ Holiday Sweater Key Light
15,99 €
9+
5.0
Tiny Garden 1,000-Piece Puzzle
19,99 €
6+
3.0
Yoda™ Notebook
9,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now