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International Day of Play

For over 90 years, the LEGO Group has championed the transformative role of play in children’s lives. We were one of the organisations that successfully called on the United Nations to adopt the [International Day of Play][1] - a day dedicated to championing and protecting every child’s right to play. First celebrated in 2024 and marked annually on 11 June, we now celebrate the International Day of Play, alongside children, families and communities around the world.


  [1]: https://www.unicef.org/parenting/day-of-play

WPD 2026

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 Today, we’re continuing to bring playful learning experiences to more children and communities around the world, supporting every child’s right to play.

This year, we’re on a mission to help reverse the growing play deficit affecting families globally.

Careers - Play Day

**Discover how LEGO® colleagues celebrate the International Day of Play together:**

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To keep everything safe and friendly, we moderate all uploads. Follow these guidelines to ensure your upload makes it through moderation and into our galleries:

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We'll have a look at your images to double-check that they meet our moderation guidelines before posting them to the online gallery for this challenge.

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To access the materials, we'll need you to sign in or create a LEGO.com username and password, and share a couple (anonymous) facts about the classes you plan to run the lessons with.

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Build the Change - Texts

In order to create your digital poster, we will need you to take, upload and send us an image. We need to collect your email address so that you can send us the picture, and so that we can send it back to you.

We might want to get in touch with you about this picture, but we won't use your email address for marketing purposes, or share it outside The LEGO Group. We'll only hold onto it for 60 days.​

By attaching a photo and sending the email to us you consent to the LEGO Group processing this personal data for the purposes sending you back your digital image.​

I am over 18 and I am the legal parent/guardian of the child in the picture I am submitting.

Consents

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We'll moderate every picture that comes to us, as there are things we can and can't show.​ Here are some tips to make your submission successful.​

Image tips​

What best describes your child's LEGO building style?

What best describes your child's LEGO building skills?

Make sure you have attached your photo file to this email before you hit send! %0D%0A %0D%0ALEGO Future Builders Team

When you tap 'submit' an email will open up, already filled in for you with all the details needed by the ad maker.

Attach your photo to the email and hit 'Send'.​

In 4 days you will receive an email back from us with your digital image attached.

Almost there!

Use your phone's camera in portrait mode (5:4 or 4:3) to take the photo. Larger size photos work best.

Your child’s head should be near the top of the screen (like in the original ad)

The text will go across the middle of the photo, hold the LEGO creation high up so it won’t be covered! If that’s not possible, it can go on their lap, or the floor, at the bottom of the photo.

Keep your background colorful and simple.

Composing your photo

Frontend Texts

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Go to replay form for printing label

Thank you! Please provide your email address and US Zip code below. We need and will use this information to provide you with the free shipping label you requested and to otherwise administer the LEGO® Replay program. Please see [the LEGO Privacy policy][1] for more information about how we collect, use and disclose your personal ‎information.

[1] : https://www.lego.com/legal/notices-and-policies/privacy-policy/

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Thank you for donating!

You should receive your free shipping label in your email inbox shortly! If you have another box to donate, you will need an additional label for it. Click below to get another label for printing.

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Please review and verify your donation by checking all the boxes below.  Please note you must agree to all terms below to proceed and get your free shipping label.

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Dear Friend,

Thank you for joining the LEGO® Replay program and for providing more play experiences to children who need it most. Our mission is to develop and inspire the builders of tomorrow, something that can only be achieved with the help of LEGO fans like yourself!

Your donation, no matter how small, will make a big difference in the lives of kids across America. Children who might be new to LEGO bricks will learn how to build and rebuild, play and replay, proving that together, we can indeed Rebuild The World.

Sincerely,
The LEGO Group  

Interested in learning more about our Planet Promise? Visit us here 

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