- LEGO Group x Levi's®
LEGO Group x Levi’s® Collection
Wearable art from a new Levi’s® and the LEGO Group partnership
Only available on levi.com and in select stores, this limited-edition collection features colorful styles inspired by the LEGO® world of ingenuity.
"Whether you build from instructions, or dream up something from your imagination, LEGO building is the ultimate platform for creative experimentation and development. And of course, no one loves creativity and playfulness—as well as infinite customizability—more than Levi’s®. Which is exactly why the two iconic brands have teamed up for a special Levi’s® and LEGO Group collection.
Exclusive to the collection, the collaboration features the first-ever flexible LEGO baseplate. It’s a pliable LEGO silicone panel onto which fans can create their own customized designs using LEGO DOTS, a new concept that was introduced by the LEGO Group earlier this year.
Sewn directly on the garment, anyone can create their own design using the mosaic-like tiles that “snap” onto the baseplates. It’s the deep emotional connection you have to your favorite pair of Levi’s® jeans, combined with the love and fondness you have for LEGO play, offering one mind-blowing collection of nostalgia, playfulness and creativity."