LEGO® News
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Press ReleasesGet Ready to GO FULL NINJA as LEGO® NINJAGO® Celebrates Its 15th Anniversary: New Collabs, Play Sets, Content & Events
As LEGO® NINJAGO® marks its 15th anniversary, the LEGO Group is thrilled to tease and unveil a year of epic celebrations, special edition LEGO sets, new stories to enjoy, unexpected collaborations including new partnerships, new digital adventures in Fortnite, and in-person events that will unite fans old and new in the spirit of the ninja lore.
ProductsCan You Catch and Build Them All? The LEGO Group Reveals First-Ever LEGO Pokémon Sets and Trainer Challenge
Today, the LEGO Group and The Pokémon Company International are unveiling the first ever collection of highly anticipated LEGO® Pokémon™ sets.
Star WarsA first-of-its-kind LEGO Star Wars–themed live interactive game experience debuted on the Exosphere of Sphere in Las Vegas last night
A first-of-its-kind LEGO Star Wars–themed live interactive game experience debuted on the Exosphere of Sphere in Las Vegas last night. Created by Sphere Studios for the LEGO Group, and in collaboration with Disney Consumer Products and Lucasfilm, the experience celebrated the Consumer Electronics Show (CES) announcement of LEGO SMART Play™, a new play innovation that brings LEGO creations to life like never before.
Press ReleasesIntroducing LEGO® SMART Play™: Bringing your creations to life
The LEGO Group has unveiled LEGO® SMART Play™, a new interactive platform set to transform LEGO play experiences for kids and families. With this exciting innovation, builders can bring their LEGO creations to life in ways they’ve never imagined!
Products"Ninja-GO!" The LEGO Group reveals the LEGO® NINJAGO® The Old Town 15th Anniversary Building Set
The LEGO Group unveils the LEGO® NINJAGO® The Old Town 15th Anniversary building set. Created for fans aged 14 and up, this nostalgic set celebrates 15 years of NINJAGO history with incredible detail, references, and Easter eggs drawn from the series, books, and comics.
ProductsThe LEGO Group unveils the LEGO® Icons Shopping Street – a captivating new addition to the Modular Buildings Collection
The LEGO Group invites builders on a journey to a historic shopping district with its reveal of the brand-new LEGO® Icons Shopping Street set.
ProductsThe LEGO Group, Netflix and the Duffer Brothers Celebrate One Last Adventure with Stranger Things: The Creel House Set
The LEGO Group, in collaboration with Netflix, opens the rift on the LEGO® Icons Stranger Things: The Creel House set - a 2,593-piece tribute to the eerie epicenter of supernatural chaos happening in Hawkins, Indiana.
Formula 1Welcome to Brick-ulous Las Vegas: The LEGO Group and Formula 1® bring LEGO® built moments for fans to the FORMULA 1 LAS VEGAS GRAND PRIX 2025
This weekend, during the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and Formula 1 surprised fans, families & F1 drivers alike with a range of playful LEGO® moments throughout the Grand Prix weekend - including a first-of-its-kind driveable, pink, open-top LEGO brick-built interpretation of a 1950s Cadillac Fleetwood Sixty Special car.
Formula 1LEGO® Racing Hits the F1 ACADEMY™ Grid in 2026, With Esmee Kosterman Behind the Wheel, in First-Of-Its-Kind Partnership
Today, in the pitlane of the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and F1 ACADEMY have announced an exciting multi-year partnership to inspire young fans, especially girls, through creative play and representation.
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