adidas Originals and the LEGO Group Announce the ZX 8000 ‘Bricks’ Collection
Herzogenaurach and Billund, April 29th, 2021: Having first come together during the landmark A-ZX series, this season adidas Originals and the LEGO Group present the ZX 8000 ‘Bricks’ collection. Bringing the globally renowned Danish brand’s signature aesthetics to one of adidas’ most iconic silhouettes, the collection marks the next stage in a partnership inspired by limitless creativity.
The bold footwear collection plays host to six sneakers, each made up in one of the primary LEGO® colors: Red, Green, Yellow, Blue, Black, and Grey. Boasting a classic construction based on the original ZX 8000 material composition, each pair in the collaborative ‘Bricks’ offering features a mesh upper matched with synthetic suede overlays, a ghillie lacing system, and a TPU heel counter which playfully emulates the texture of LEGO bricks.
Accompanying the launch of the collection is a playful campaign which follows the journey of the ZX 8000 silhouette as it is constructed piece by piece by LEGO minifigure engineers. See the full video here.
The adidas Originals and the LEGO Group ZX 8000 ‘Bricks’ collection arrives on May 7th and is available in adult and junior sizing through adidas.com/LEGO and select retailers.
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.