The LEGO Group appoints new Head of LEGO® House in Billund

• Rasmus Duun brings extensive experience across creative, model production and regional business leadership within the brand.
• Known as the Home of the Brick, LEGO® House is the LEGO Group’s flagship experience welcoming fans from around the world.

BILLUND, DENMARK, 27 February 2026: The LEGO Group today announced the appointment of Rasmus Duun as Head of LEGO House.

Known as the Home of the Brick, LEGO House is the LEGO Group’s flagship experience in Billund, Denmark, welcoming fans from around the world. The experience centre brings the LEGO brand to life through immersive zones, exhibitions and creative workshops, celebrating learning through play and creativity for all ages.

Rasmus Duun brings more than 20 years of experience at the LEGO Group, alongside a deep passion for the brand and understanding of the LEGO System in Play. Most recently, he led the company’s in-house agency, Our LEGO Agency’s Studio and Partner Management organisation, overseeing its global external agency ecosystem and helping to drive the digital transformation of content. Previously, Rasmus Dunn served as General Manager of the Latin America Business Unit and played a key role in building the LEGO in-house agency. He established the Graphic Solutions team and later led LEGO Retail Model Production at the Kladno factory for six years.

He succeeds Kathrine Kirk Muff who has been appointed Head of LEGO Location-based Experiences, which includes oversight of LEGO House, LEGO Discovery Centres and LEGOLAND® Discovery Centres following the acquisition from Merlin Entertainments. Since taking on the role of Head of LEGO House in 2022, Kathrine has strengthened its position as an iconic destination for fans, delivering high visitor satisfaction and introducing new attractions.