What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
$59.99
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$379.99
Exclusives
18+
1892
4.7
Japanese Cherry Blossom Landscape
$139.99
18+
1234
4.6
Floating Sea Otters
$119.99
18+
1060
4.6
Ford Model T
$129.99
10+
723
4.9
Jeep® Wrangler Rubicon SUV
$64.99
New
18+
587
4.8
Eevee
$59.99
New
9+
357
4.7
Time Machine from Back to the Future
$27.99
18+
811
4.8
WALL-E and EVE
$69.99
18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
$249.99
New
10+
793
4.8
Up-Scaled Blue Astronaut Minifigure
$59.99
New
18+
1399
4.6
Winnie the Pooh
$149.99
12+
678
4.6
Batman™ Logo
$79.99
New
18+
686
4.8
Sunflower Bouquet
$59.99
9+
628
4.9
Kevin & Dug
$59.99
New
18+
435
5.0
Magnolia Branches
$49.99
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
18+
1571
4.7
Sorcerer's Stone – Collectors' Edition
$169.99
18+
2593
4.2
Stranger Things: The Creel House
$299.99
Exclusives
18+
1972
4.7
Mario Kart™ – Mario & Standard Kart
$169.99
Exclusives

10+
569
4.3
BB-8™ Astromech Droid
$89.99
6+
116
3.4
Siege of Mandalore Battle Pack
$22.99
9+
270
4.6
Lightning McQueen
$27.99
5+
216
4.8
Fries Food Truck
$19.99
6+
276
4.8
The LEGO® Van
$29.99
10+
268
4.9
APXGP Team Race Car from F1® The Movie
$27.99
8+
345
4.9
Love Letters
$19.99
9+
482
4.9
Flowering Cactus
$34.99
12+
1010
4.3
Wicket the Ewok™
$129.99
9+
284
4.6
Bugatti Vision GT Hyper Sports Car
$27.99
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
7+
369
5.0
The Aristocats Adorable Marie
$34.99
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
10+
133
5.0
Lilo & Stitch: Angel
$12.99
Exclusives
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$27.99
10+
1180
4.8
Nike Dunk x LEGO® Set
$99.99
Exclusives
10+
542
4.9
Mike, Dustin, Lucas and Will Figures
$39.99
Exclusives
9+
542
5.0
Sea Animals: Beautiful Dolphins
$49.99
14+
4851
4.8
The Old Town 15th Anniversary
$299.99
Exclusives
9+
413
4.9
Epic Battle: Hulkbuster vs. The Hulk
$49.99

6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$5.99
6+
3.9
LEGO® Gold Minifigure Key Chain
$5.99
4+
1
2.9
Green Baseplate
$7.99
6+
2.0
Spider-Man Key Chain
$5.99
6+
The Mandalorian™ Key Chain
$5.99
New
4+
1
3.4
Gray Baseplate
$14.99
6+
3.6
Lightsaber Gel Pen – Black
$4.99
12+
3.2
Wooden Minifigure
$99.99
4+
1
5.0
White Baseplate
$7.99
6+
2.7
Silver Minifigure Key Chain
$5.99
6+
2.8
LEGO® Shark Suit Guy Key Chain
$5.99
6+
4.3
Miles Morales Key Chain
$5.99
6+
4.0
Grogu™ Key Chain
$5.99
6+
4.5
Ninja Double Katanas
$24.99
6+
4.0
Darth Vader™ Key Chain
$5.99
6+
5.0
Luke Skywalker™ Pilot Key Chain
$5.99
6+
3.3
C-3PO™ Key Chain
$5.99
6+
Dragonian Warrior Axe
$9.99
6+
Chili Girl Key Chain
$5.99$4.19- 30%
6+
Baby Ankylosaurus Key Chain
$5.99

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

Become a member

Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now