LEGO® News
Learn more about new sets, campaigns, celebrations and partnerships. Browse through the latest company announcements or sort all press releases by topic.
- Press Releases
Press ReleasesTED, the LEGO Group and the LEGO Foundation join forces to make play a priority in homes, schools and communities around the world
The LEGO Group and the LEGO Foundation announced Play@TED, a partnership with TED to drive a movement and change how people of all ages think about play. Together they want to highlight how creative play can be a game-changer in the world and lead to brighter minds, braver ideas, and a more imaginative future for everyone.
ProductsBuild a Monet Masterpiece: the LEGO Group reveals the LEGO® Art Claude Monet – Bridge Over a Pond of Water Lilies
The LEGO Group, in collaboration with The Metropolitan Museum of Art in New York, announces the new LEGO® Art Claude Monet – Bridge over a Pond of Water Lilies (31220). This set invites builders to reimagine one of Monet’s most iconic works, originally painted in 1899 and now a highlight of The Met’s collection, as a stunning brick-built masterpiece.
Press ReleasesGonna be Golden! The LEGO Group and Netflix announce a supernatural collaboration to bring the world of KPop Demon Hunters to life in LEGO® toys
The LEGO Group and Netflix announce a new collaboration for LEGO® products based on Netflix’s most popular movie, KPop Demon Hunters. The collaboration aims to unite the KPop Demon Hunters universe with the world of creative LEGO brick building, with one new product being revealed and coming to eager fans for pre-order this spring, and additional sets coming in 2027.
Press ReleasesThe LEGO Group appoints new Chief People Officer
The LEGO Group today announced that Daan Ottink – van den Broek, Senior Vice President, Talent will become Executive Vice President (EVP) and Chief People Officer effective April 1, 2026. She will take over from current EVP and Chief People Officer, Loren I Shuster who will become Group People Advisor to CEO Niels B Christiansen working on selected strategic activities outside of the LEGO Group.
ProductsBuilding Bonds with Animals Boost Girls’ Imagination, Creativity and Self-Belief According to New Global Study from the LEGO Group
The LEGO Group today launches an exciting new chapter in its She Built That campaign to celebrate the powerful bonds girls create with their favourite animal – both real and toy – helping them discover the power of connection, confidence and creativity through friendships they build with their animal bestie.
Star WarsFluent in Over Six Million Forms of PLAY! LEGO® SMART Play™ continues to expand the LEGO Star Wars™ Galaxy with five new sets revealed at Nuremberg Toy Fair
The LEGO Group revealed five new exciting LEGO® SMART Play™ compatible sets inspired by the Star Wars™ galaxy. On the ground in Nuremberg was Anthony Daniels (C-3PO™), to reveal the new SMART Play™ compatible LEGO Star Wars™ sets, which included a SMART minifigure of C-3PO™ for the first time.
PartnershipsThe LEGO Group and Crocs Enter Multi-Year Global Partnership
The LEGO Group today announced a multi-year global partnership with Crocs™, a world leader in innovative casual footwear, bringing together two icons of self-expression and originality.
ProductsThe LEGO Group Unveils LEGO® Botanicals Flower Wall, a Customisable Floral Display for the Home
The LEGO Group reveals the new LEGO® Botanicals Flower Wall, an elegant and highly customisable building set designed to bring lasting floral beauty into the home. Launching just in time for Valentine’s Day, the 879-piece set offers an immersive and rewarding building experience.
ProductsLEGO® Education Inspires Hands-On Discovery for Young Builders at Home with new STEM sets
The LEGO Group and LEGO Education launch four innovative STEM sets, specifically designed to inspire curiosity, exploration, and scientific discovery at home, for children aged 7 and up. Developed in collaboration with educators and inspired by real-world challenges, the sets are grounded in core STEM passion points - space, animals, and nature - and bring real-world science to life through hands-on, independent play.

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