As Disney marks its 100th anniversary in 2023, the LEGO Group will join the celebrations by inviting families to share the wonder of storytelling, imagination, and creative play that LEGO® Disney has inspired over the last 24 years.
Using the ultimate creative medium of the LEGO® brick, the two long standing partners will honor fan-favorite Disney moments, capture the magic of exciting new Disney stories, and bring friends and families together to dream, build and create with magical new LEGO® Disney products and play experiences unveiled throughout 2023.
“Since we launched our first LEGO® DUPLO® Winnie the Pooh range in 1999, LEGO Disney has inspired joyful play for Disney and LEGO fans of all ages. From voyages across high seas and valiant quests, to the mesmerizing magic of Disney Princess castles, LEGO Disney has enchanted families around the world by bringing fantasy to life and inspiring new adventures using the LEGO brick.” Commented Casper Rafn Voigt, Head of Product for LEGO Disney at the LEGO Group, “We’re honoured to be collaborating with Disney to celebrate this momentous occasion as we continue to create magic and unforgettable storytelling experiences together.”
The LEGO Group joins a host of other global brands for the Disney 100 Years of Wonder celebration that honours the storytellers, fans and families who together spark the wonder and magic of Disney.
Notes To Editors
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About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide.
For more information: www.LEGO.com