Our ambition is to make LEGO® bricks from more sustainable sources by 2030 without compromising on quality or safety. This is a bold ambition as we need to develop entirely new materials that are safe and strong enough to be passed down through generations. A LEGO brick of the future needs to fit seamlessly with a brick made over 60 years ago.
For the LEGO Group, a sustainable material must be responsibly produced, using renewable or recycled resources, generate little or no waste, use more sustainable chemistry – while meeting our high standards for safety, quality and durability.
We are joining forces with suppliers, research institutions and other industries to develop these new materials.