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Fall In Love With The LEGO® Eiffel Tower - The Tallest Set Yet!

Lifestyle image of the LEGO Eiffel tower set

15th November 2022: The LEGO Group has today revealed its tallest build yet – the breath-taking new LEGO® Eiffel tower set. One of the world’s most recognisable landmarks, the new LEGO set will immediately transport you to the heart of Paris.

Embodying the famous landmark’s height and standout architecture, this towering LEGO set reaches a magnificent 149cm / 58inches / 4.8ft tall once built, making it the ultimate statement in brick form.

A magnificent way to add a new display piece to your home, the 10,001 piece set is designed to authentically replicate the momentous wrought iron tower – complete with the beautiful truss-work, three observation platforms, landscaping, elevators, an office at the top and a broadcast tower and the Tricolore flag at its peak. The set can also be separated into four sections, making it manageable to build, move and play with.

The Eiffel tower was constructed from 1887 to 1889 as the centrepiece of the 1889 World's Fair. Despite receiving initial criticism for its design, it has since become a global, cultural icon and one of the most recognisable structures in the world.

Describing the process of designing the new set, Rok Žgalin Kobe, LEGO Designer comments: “We wanted to find the ultimate LEGO expression for the engineering and architectural masterpiece that is the Eiffel tower. We followed the structural principles of the original tower as closely as the LEGO System would allow. During the build you’ll uncover interesting, novel LEGO building techniques that bring the tower’s architectural features to life in LEGO bricks. Once complete you can imagine the breath-taking feeling of standing at the top and looking across the rich history of the city of Paris. It is the perfect set for travel and architecture fans alike.”

The LEGO Eiffel Tower set is available from 25th November 2022 via LEGO Stores and at LEGO.com/Eiffel at the recommended recommended retail price of $629.99 / €629.99 / £554.99.

Notes To Editors

FURTHER PRODUCT INFO: LEGO® EIFFEL TOWER (SKU: 10307)
• Age – 18+
• The model measures:
o 58.5 in. (149 cm) high, 22.5 in. (57 cm) wide and 22.5 in. (57 cm) deep
• 10,001 pieces
• Price: £554.99/ €629.99 / $629.99
• Key functions and features include:
• The tallest LEGO set to date
• Separates into four sections to make it manageable to build, move and play with
• Highly detailed throughout, including beautiful truss-work, landscaping, elevators, an office at the top, a broadcast tower and a French flag at the peak

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.