By [Julia Goldin][1]
Chief Product & Marketing Officer, the LEGO Group


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Last week in Las Vegas, we revealed something we think is truly incredible – our new partnership with F1 ACADEMY™ and the launch of LEGO® Racing, our first ever motor racing team. 

I'm really excited about this new venture. 

Our partnership with Formula One through 2025 has been a thrill. Together, we've connected with fans across generations, captivated them with playful events like the Miami Grand Prix Drivers’ Parade, brick-built trophies on the podium at Silverstone, and put their passion for Formula 1 into their hands like never before.

Now, we are extending that partnership to continue building the passion for motorsport through LEGO Play, and inspiring the builders of tomorrow- and what better partner to do that with?


  [1]: https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team/julia-goldin

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**F1 ACADEMY – the ideal partner**

F1 ACADEMY is levelling the playing field in motorsport, giving young female athletes a clear pathway to achieve their dreams in the top tiers of the sport.

Together, we want to encourage young fans, especially girls, to explore motorsport both on and off the track, through creative play and representation on the starting grid. This collaboration represents so much more than a team or a car. It’s about inspiring more girls to build, to dream and to take the driver’s seat – in racing, in creativity and in life.


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**Esmee Kosterman – Driver and LEGO Ambassador**

No one embodies that sentiment more than the person we have picked to get in the driver's seat - Dutch talent [Esmee Kosterman][1]. Esmee is an inspiring role model and someone whom girls around the world can look up to and realize what’s possible when you follow your dreams. She will be a magnificent ambassador for the LEGO brand.

**Product and race car livery**

We knew from the start that the LEGO Racing livery needed to look just as good on the track on race day, as it does in LEGO brick form, as the LEGO Speed Champions F1 ACADEMY set.

I think our team of LEGO designers have done just that and delivered a stunning livery that combines the playfulness of our brand with the speed and inspiring swagger of F1 ACADEMY. I can’t wait to see it out there on the starting grid when the season gets up and running in 2026. 



  [1]: https://www.linkedin.com/in/esmeekosterman/

**The LEGO Group & F1 ACADEMY - Championing girls and women, together**

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Our launch event in Las Vegas was an extraordinary moment for me, joined by [Susie Wolff][1], Managing Director of F1 ACADEMY, to unveil our new car, driver and LEGO Speed Champions set. More than anyone else, Susie has made the case for giving young women a platform on which to demonstrate and develop their talent as racing drivers. Susie described the announcement as a “real pinch me moment,” and it is for us at the LEGO Group too.



  [1]: https://www.linkedin.com/in/susiewolff/

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Susie and I discussed our shared belief that access and representation matter. Whether it’s LEGO building or motor racing, we’re passionate about breaking down barriers to inclusivity for girls especially. 

Our goal is simple: to make F1 ACADEMY an unmissable part of race weekends around the world and to show that when young people are given the opportunity to unlock their courage and creativity, anything is possible.

*More from Julia Goldin on her [LinkedIn][1].*


  [1]: https://www.linkedin.com/in/juliagoldin/

Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, reflects on how LEGO® Racing and F1 ACADEMY™ have come together to inspire young fans, especially girls, both on and off the racetrack.

LEGO® Racing: Inspiring young fans, especially girls, to see themselves in every aspect of motorsport

LEGO Group and F1 ACADEMY™ team up to inspire girls in motorsport, launching LEGO Racing and empowering young builders to dream big on and off the racetrack.

LEGO® Racing: Inspiring young fans

Diana Ringe Krogh, Vice President of Social Responsibility at the LEGO Group, shares her perspective on how playful, research-backed tools can help families tackle tricky conversations about digital play during the long, less structured days of summer.

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“Parents and caregivers tell us they’re struggling with issues surrounding children’s gaming and how they play online, so we wanted to help,” says Diana Ringe Krogh. Building on existing research, the LEGO Group has released new, [free tools][1], designed to make digital parenting feel a little less like a match-up, and more like a shared adventure.  

Five years ago, Diana Ringe Krogh, Vice President of Social Responsibility, and her team began exploring how to better support children’s wellbeing as they increasingly engage with digital play and online experiences. With support from partners like UNICEF and the LEGO Foundation, their long-standing commitment to children’s digital wellbeing is now bearing fresh fruit with the LEGO Group’s updated fun, free activities designed to help parents, caregivers and children navigate the world of online gaming and digital play together. 

And all in time for the summer holidays, when some potentially tricky conversations about screentime and digital dos and don’ts arise.  

“It’s not that gaming is good or bad,” says Diana, recognising the potential of digital play to unlock children’s creativity and help them build social connections. Rather, it’s about developing digital products “designed with children’s wellbeing in mind” and then encouraging balanced usage patterns that can help children thrive online.  

Unlike their parents and caregivers, children today barely distinguish between digital and physical forms of play. “Play for them is more fluid, they don’t see these boundaries,” says Diana. “And if children don’t see them, the LEGO Group – guided by research and its belief that children learn best when they are playing – shouldn’t either.”   

  [1]: https://www.lego.com/en-gb/families/talking-about-gaming
  [2]: http://unicef.org/childrightsandbusiness/workstreams/responsible-technology/online-gaming/ritec-design-toolbox
  [3]: https://www.lego.com/en-us/families/talking-about-gaming

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So instead, the LEGO Group, together with partners, sought to address the understandable concerns that parents and caregivers have around digital play and its impact on their children’s wellbeing. “We saw the issue, the anxiety and concern that people were feeling,” Diana says, “and we wanted to engage, to be a part of solving that.”  

But how?  

In 2020, the LEGO Group and its partners launched the [RITEC Project][2] – or Responsible Innovation in Technology for Children Project – a multiyear research program co-founded by UNICEF and funded by the LEGO Foundation, which sought to gather actionable data about children and their digital lives. The goal, Diana says, was to build a foundation of knowledge that could inform the development of guidance for companies designing online play experiences. Ultimately, helping game developers prioritise children’s wellbeing. Alongside this, the LEGO Group conducted the 2024 Play Well Study*, in which over 60,000 children and parents and caregivers globally shared their views on critical topics including the power of play and digital child safety.  

The survey was able to measure the anxiety and confusion surrounding digital play which many of us experience. While roughly two-thirds of parents and caregivers think that digital play is beneficial for their child’s development, 60% are also worried about their child’s screentime and internet usage. And while four parents in five believe that online safety and wellbeing is important, half don’t feel comfortable discussing these issues with their children, often because they lack the knowledge to talk about them confidently. 

Thankfully, armed now with years of research and insights from thousands of children, parents and caregivers, the LEGO team could see some core principles emerging. The first was the importance of giving children a say in their digital lives. 

“When children feel agency, there is a different kind of buy-in,” says Diana.  

For parents and caregivers, that means having open conversations with their children and hearing their point of view, rather than imposing rules. Take a moment to watch the [Kids Speak Up About Smart Gaming][3] video to see how much they value their autonomy – and also how well they understand many of the challenges they could face in cyberspace.  

“It’s building that bridge – instead of ‘put that away’ or ‘you can only look at it for 20 minutes’, it’s about engaging on their terms, being curious, talking and removing some of the tension,” Diana says.  

Another important takeaway was the value of making these conversations as fun and playful as possible to overcome the awkwardness that parents and children might naturally feel.  

“This is where the LEGO Group can bring something unique,” says Diana. 

Besides having the trust of both children and parents and caregivers, “we can bring the playful aspect to it,” she said. 

This approach, anchored in playful conversations, runs throughout the new digital parenting tools, which include Build & Talk activities designed to spark discussions as well as encourage free expression through LEGO building activities. In “This Or That?”, parents and kids play a fun interactive physical game while answering questions about their own attitudes to gaming. And the Audio Adventure triggers further conversations about the potential pitfalls of the online world.  

To reach more families, the LEGO Group is now testing in-person workshops in China, Indonesia and the UK in partnership with organizations like the NSPCC, with a view to disseminating its new playful digital parenting guidance both physically and virtually. And as the feedback from parents, caregivers and children builds up, the LEGO Group will continue to develop the tools themselves and the ways in which families can access them over the coming months and years. Insights from this work are also helping to shape the LEGO Group’s own digital experiences, ensuring that its approach to children’s wellbeing is embedded not just in guidance, but in practice. 

For Diana, there’s satisfaction in seeing the LEGO Group reach out to families in a moment where they might need a helping hand, sparking meaningful dialogue through play.  

“This is a topic we know is challenging for many,” she says. “What we hope is that by taking a playful approach to this important topic, we can make it easier, and more fun, to talk about and thereby help families feel more confident navigating it together.” 

**About the LEGO® Play Well Study 2024** 

LEGO® Play Well Study 2024: commissioned by the LEGO Group, carried out by Edelman DXI between 13.12.23 – 24.01.2024. Total sample size of 61,532 respondents, including 36,000 parents and 25,532 children aged 5-12 years old from 36 markets. 


  [2]: http://unicef.org/childrightsandbusiness/workstreams/responsible-technology/online-gaming/ritec-design-toolbox
  [3]: https://www.lego.com/en-us/families/talking-about-gaming

Diana Ringe Krogh,  Vice President of Social Responsibility at the LEGO Group, shares her perspective on how playful, research-backed tools can help families tackle tricky conversations about digital play during the long, less structured days of summer. 

Tools, not rules – How to rethink conversations around gaming in a playful way (without the arguments)

New free tools from the LEGO Group help families tackle screen time and digital play through fun, research-backed, and playful conversations.

Tools, not rules

This week, [the LEGO Group launched its new Planet Promise Design Guidelines][1] to support LEGO® designers as they develop exciting new storylines that feature socially and environmentally responsible practices across LEGO play experiences. 

Speaking about joining forces on the advice, one of the Group’s Heads of Design, **Louise Bontoft** and  WWF Denmark’s Director of Engagement, **Tobias Emme Høgsberg**, discuss what the collaboration can mean for the future of LEGO products, storytelling and the planet.


  [1]: https://www.lego.com/en-us/aboutus/news/2025/july/the-lego-group-and-wwf-denmark-collaborate-on-new-design-guidelines-to-help-children-imagine-a-more-sustainable-future-through-lego-play

Louise Bontoft and Tobias Emme Høgsberg talk about how sustainable practices and creativity come together to help inspire the next generation.  

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**Let’s start with the big picture. What are the Planet Promise Design Guidelines?** 

**Louise:** We have a team of over 600 passionate design colleagues who work every day to inspire children.  These new guidelines give them advice and inspiration on how to design socially and environmentally responsible storylines for new LEGO sets and experiences. They’re built around eight core principles focused on nature, energy, and resource use. 

**Why did WWF Denmark and the LEGO Group collaborate on the Planet Promise Design Guidelines?** 

**Tobias:** WWF Denmark has partnered with the LEGO Group for over 10 years. We’ve worked together to create play experiences that seek to inspire care for nature alongside Louise and her team. Through their play and experiences, the LEGO Group has a big opportunity to inspire kids to think creatively about what the world could look like – making this an important collaboration for the benefit of the next generation.

**Why have you introduced these guidelines now?** 

**Louise:** We’ve been helping kids make sense of the world around them for generations, so this is a natural development. Play is an incredibly powerful tool for engaging children, and we know children are deeply aware of the environmental challenges we face.  

We also know that 94% of parents think play helps children explore and learn about sustainability, so we have an important role to play in making it fun and engaging. That's why you’ve seen elements like recycling trucks, wind turbines, and EV charging points featured in our products for many years – going back to at least 1987.



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**Why does WWF believe it’s so important to inform children and youth about biodiversity, climate, and the issues the design principles cover?** 

**Tobias:** Play and storytelling are powerful tools to inspire respect for the ecosystems we live in and the resources we use. 

WWF works towards a nature positive world and in relation to kids, this means encouraging play and stories that show restoring forests, protecting animals, and cleaning up oceans as well as teaching kids that they can be heroes for the planet and make choices that help nature grow. 

The more we provide children the tools to appreciate and understand nature’s value, the better equipped they become to make sense of the world around them. 

**How do these new guidelines change the way designers approach their work?** 

**Louise:** Of course we’ve shown sustainable practices in our sets for many years, but these guidelines formalise that approach. Designers want to do the right thing, and they care deeply about the world kids are growing up in.  

The guidelines empower them to make an impact, without limiting creativity – it ranges from phasing out the use of single use food containers, to showing a wild range of flora and fauna in open spaces and including second-hand stores or flea markets in sets.

**What stood out most in your collaboration with WWF Denmark during this process?** 

**Louise:** We began by looking at nearly 200 existing LEGO products with WWF Denmark and their international experts. Their overall assessment of our current portfolio was positive, and the team's expertise and feedback were then instrumental in helping us define where we could improve, and ensure the guidance we gave designers is robust, accessible and globally relevant.  

**Were there any unexpected challenges or learnings throughout the process of working on the guidelines?** 

**Tobias:** Definitely! Some principles are difficult to illustrate in LEGO sets and cultural and practical differences around the world can also pose some challenges. For instance in relation to details as small as the colours of recycling bins which vary across different countries, or how animals and ecosystems are represented around the world – using the right colours, signs and details in the guidelines was important. 

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**What role do you think cross-sector partnerships play in shaping the future of social and environmental responsibility?** 

**Louise:** By bringing together two unique sets of experience, our knowledge of play and design, and WWF Denmark’s deep understanding of nature and the environment, we have been able to create something that’s both playful and impactful. We hope these guidelines help designers create play experiences that allow children to imagine a more sustainable world and feel empowered to build it. 

**Tobias:** Cross-sector collaboration is essential. Initiatives like the Planet Promise Design Guidelines help create environments where children can explore ideas, make sense of the world around them and think creatively. As they grow up with an appreciation for biodiversity and the value of living in harmony with nature, they’re better equipped to imagine possibilities and contribute to a more environmentally responsible future.  


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The Planet Promise Design Guidelines marks the latest step in the LEGO Group’s commitment to build a healthier planet, for future generations. There is no single solution to the challenges of sustainability, which is why the company is exploring a range of initiatives to reduce its environmental footprint and make its products from more renewable and recycled materials. To date, the LEGO Group has tested over 600 different materials for its bricks and elements.  

More information about the LEGO Group’s sustainability progress can be found [here][1].


  [1]: https://www.lego.com/en-gb/sustainability

**About the LEGO Group and WWF Denmark**
Since 2014, the LEGO Group has been part of the WWF Climate Savers Program. Together with WWF Denmark, the LEGO Group set ambitious targets to ensure more environmentally responsible means of producing LEGO® play experiences.

**About the LEGO Group**
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com

**About WWF**
WWF is an independent conservation organisation with over 30 million followers and a global network active in nearly 100 countries. WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which people live in harmony with nature by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Learn more about WWF at www.wwf.org and www.wwf.dk.

Notes to editor

Louise Bontoft and Tobias Emme Høgsberg talk about how sustainability sustainable practices and creativity come together to help inspire the next generation.

Behind the scenes with the LEGO Group's Head of Design and WWF Denmark on inspiring kids to take care of the planet through play

BTS with LEGO Head of Design and WWF Denmark

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**By Thomas Kirk Kristiansen, 4th generation owner and Chair, the LEGO Group and LEGO Foundation, and Niels B Christiansen, CEO, the LEGO Group, and Sidsel Marie Kristensen, CEO, the LEGO Foundation** 

In today's fast-paced world, the importance of play often gets overlooked. Yet, play remains a fundamental component of our development as humans and a vital part of children’s wellbeing and growth. Much more than a frivolous activity, play is a vital aspect of life that fosters creativity, problem-solving, and emotional resilience.   

Play is the language we all use as children to explore and make sense of the world around us. It helps us develop essential life skills such as confidence, creativity, and critical thinking. It is through play – observing, repeating, adopting and adjusting – that we first learn to navigate social interactions, build relationships and develop empathy.  

Ever since the first wooden toys were produced in the workshop of LEGO Group founder Ole Kirk Kristiansen 93 years ago, the development of the LEGO Group has been driven by a deep belief in the importance of play. Our commitment to this cause is reflected in our own, annual World Play Day, where we invite colleagues to set aside their regular work and embrace the fun and creativity of play.   

We were pleased to see the importance of play is now recognised much far beyond the LEGO ecosystem. Last year, the United Nations adopted an International Day of Play on June 11 as a testament to the power of play and the need to collectively champion and protect all children's right to play. This global recognition emphasises play as a fundamental component of healthy childhood development and overall well-being. It is an annual reminder for policymakers, educators, parents, and communities everywhere to support children's growth and happiness by protecting and promoting the importance of play.  

We should care. Research from the LEGO Play Well Study 2024 highlights the significant benefits of play for both children and adults. Play helps children develop a growth mindset, enhances their learning, and boosts their family's happiness and well-being. For adults, play improves workplace well-being, increases creativity, and strengthens connections with others, including members of their own family. Yet the study also highlights a number of barriers to play, including lack of time and social expectations.  

Throughout the LEGO ecosystem, we believe that play has the power to change lives. Our vision is to help remedy the shortfall of play by bringing it to more children and families around the world. That happens through LEGO Play and by working with partners to identify local needs and create unique programmes that increase access to play – all of it aimed at supporting children's development everywhere.   

As we celebrate the International Day of Play, let us remember that play is a lifelong necessity – especially for children but equally for all of us. Play remains the source of joy, creativity, and connection that enriches our lives and strengthens our communities. And it remains a sound foundation for a world in which everyone has the opportunity to thrive and grow.  

For more information, please contact [media@lego.com][1].

**About the LEGO Group**
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information: [www.LEGO.com][2].


  [1]: mailto:media@lego.com
  [2]: https://www.lego.com/da-dk/aboutus

Notes to Editor

An op-ed by Thomas Kirk Kristiansen, 4th generation owner and Chair, the LEGO Group and LEGO Foundation, and Niels B Christiansen, CEO, the LEGO Group, and Sidsel Marie Kristensen, CEO, the LEGO Foundation.

The Power of Play: A global force for human development

The LEGO Group play development as humans and a vital part of children’s wellbeing and growth play vital life fosters creativity problem solving resilience  

Niels B Christiansen & Thomas Kirk Kristiansen WPD 2025

Carsten Rasmussen, Chief Operating Officer, the LEGO Group
----------------------------------------------------------

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Last week, I attended the [opening of European Energy’s new e-methanol factory in Kassø][1], Denmark – the world’s first large-scale commercial facility. This event was an important milestone, both for Denmark’s renewable energy ambitions and for the LEGO Group’s commitment to using more sustainable materials by 2032. 

Standing alongside like-minded companies, I was truly inspired by the shared drive to take action and create lasting change. European Energy’s groundbreaking work with e-methanol is a critical step forward, and we’re proud to support this initiative alongside Novo Nordisk and Maersk.   

Later this year, we’ll start using e-methanol from the factory to make ePOM – a more sustainable material that helps us create hard, durable LEGO® elements such as wheel axels, connectors and even our minifigure hands. Importantly, the innovative manufacturing approach allows us to maintain the same high standards of quality and safety. In fact, you won’t be able to tell the difference – and that’s the point. The LEGO play experience remains the same, while reducing our environmental impact. 

E-methanol is just one part of our broader portfolio of sustainable materials. There’s no single solution to tackling climate change. It requires many solutions moving in parallel and evolving as technology advances. So far, we’ve tested more than 600 different materials. 

Some of our products already use these sustainable alternatives, like Brazilian sugarcane for 200 of our flexible elements, recycled fishing nets and recycled engine oil to make some of our tyres, and artificial marble – commonly used in kitchens – for our transparent pieces. We’re pleased with our progress – nearly half of the materials purchased in 2024 were produced with sustainable sources. E-methanol will help us go even further in reducing our use of virgin fossil materials.  

But we can’t solve these problems in isolation. Collaboration and partnerships like this are essential. By working across industries, we can accelerate innovation, scale meaningful solutions and set new industry standards that no company could achieve independently.  

Children are our role models, and we’re committed to helping them inherit a healthy planet. That means embedding sustainability into everything we do — from the materials we source and how we operate our factories, to how we collaborate across industries to tackle climate change. 

The Kassø factory is a powerful symbol of what’s possible when ambition meets action. And like any great LEGO creation, sustainable solutions like this are bigger and bolder when built together. 


  [1]: https://www.lego.com/en-us/aboutus/news/2025/may/kass-e-methanol-facility-officially-inaugurated

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What do wheel axles, connectors and minifigure hands have to do with the opening of a new e-methanol factory in Kassø?
Quite a lot, actually.

Play powering progress – How collaboration is supporting innovative climate solutions

Pushing for change: Why the LEGO Group backs e-methanol to cut fossil use and build a more sustainable future for play, one brick at a time.

Carsten op-ed: June 2025

***The first International Day of Play is celebrated on June 11, 2024. On this day every year hereafter, the world will celebrate the power of play.***  

*By Niels B. Christiansen, CEO, LEGO Group
Sidsel Marie Kristensen, CEO, LEGO Foundation*


Play is never just play. Play is universal and taps into children’s natural enthusiasm and curiosity to learn. Play teaches children to explore, to wonder, to connect ideas and experiences and help them gain a deeper understanding of the world that surrounds them. When children play, they develop essential life skills such as creativity, confidence and resilience that help them thrive as they grow up.

Playing takes little more than picking up a stone or a stick. The only real investment is time. Yet, both parents and children indicate that the demand for children’s time away from play is increasing – with play time often being deprioritized. 

In a recent survey of 25,500 children and 36,000 parents in 36 countries commissioned by the LEGO Group, 59% of parents indicated they worry that their children do not have enough playtime, do not have enough access to fun activities and worry that their child does not have enough playtime as a family.

Almost all children said play is important for their well-being. 91% of parents said that play improves their family’s overall wellbeing, and families who play rated their own happiness higher than those who don’t. 

Yet, the average parent reported spending twice the amount of time by themselves on their electronic devices than they do playing with their family. 20% of parents surveyed said they never spend time playing as a family, mirroring 73% of children who think parents do not take play seriously. 
These figures are worrisome because play is important for both the development and the well-being of children.

According to Centre on the Developing Child at Harvard University, the first five years in a child’s life are extremely important. Much of the learning that goes on comes from play. And throughout childhood, play is a way for children to develop key life skills like creativity, confidence, and resilience that help them thrive. 

We also know that play improves well-being. Both in moments of happiness and when facing challenges, children can find their way back to health and happiness, through play. Because of our jobs, we both frequently interact with children and parents when they play. The focus, joy and creativity unleashed never cease to amaze.

On a societal scale, economies are set to lose out on big social and economic benefits if early childhood development and play is not prioritised. A recent report by The Royal Foundation Business Taskforce for Early Childhood estimated that investing in early childhood in the UK could add up to £45.5 billion to the national economy each year. 

Simply put, playing is natural, healthy and part of being human - but it is also fundamental to personal and societal progress.  

This has long been recognised by the international community. Indeed, the UN Convention of the Rights of the Child, which almost all countries in the world have signed, recognises the right to play. And earlier this year, in a nod to the importance of this universally human activity, the UN General Assembly adopted an International Day of Play. 

On 11 June this year, and every year hereafter, we will celebrate the power of play.  

It’s a day to take stock, reflect and act. That is why today, we ask governments, organisations, schools and parents to:
 - Prioritise the space and time children need to play.
 - Improve resources and policies for educators, parents and caregivers to facilitate quality play.
 - Increase access to quality play for children facing additional barriers such as special educational need and disabilities, poverty or conflict. 

We ask you to join us in championing the cultural change needed and put play back on the agenda for kids everywhere. Our future depends on it.


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Play is never just play. Play is universal and taps into children’s natural enthusiasm and curiosity to learn. Play teaches children to explore, to wonder, to connect ideas and experiences and help them gain a deeper understanding of the world that surrounds them. When children play, they develop essential life skills such as creativity, confidence and resilience that help them thrive as they grow up.

Opinion article: Everyone needs to play more - our future depends on it

Play is never just play. Play is universal and taps into children’s natural enthusiasm and curiosity to learn. Play teaches children to explore

Everyone needs to play more our future depends on it

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  [1]: mailto:media@lego.com
  [2]: https://www.lego.com/service
  [3]: https://www.lego.com/aboutus/lego-group/contact