The LEGO Group appoints Chief Sustainability Officer

Annette Stube to join January 1, 2024


BILLUND, September 27, 2023: The LEGO Group today announced it has appointed Annette Stube as its Chief Sustainability Officer. Annette, who is currently Executive Vice President and Head of Sustainability at Stora Enso will join the company on January 1, 2024.

The role will report to Chief Executive Officer, Niels B Christiansen and be responsible for leading the company’s environmental sustainability vision and strategy and working with operations, product development and marketing teams to deliver company-wide plans and targets. Annette will also support the LEGO Group’s external environmental communications and engagement activity.

Niels B Christiansen said: “We are excited to have Annette join us to further advance our sustainability ambitions. Delivering on our Planet Promise is one of our most urgent and important challenges. While we have made significant progress over the past few years to reduce the impact our business has on the planet, we have much more to do. We have set ambitious targets to reduce carbon emissions, make our products and packaging more sustainable and circular, and run zero impact operations. Annette has a strong track record in helping companies and governments drive systemic change which delivers lasting environmental impact.”

Annette Stube said: “I am excited to join the LEGO Group and be part of the team helping to create a better environment for the benefit of future generations. There are very few companies who have children as their primary customers, which reminds us that the need for change is very real and urgent. It is encouraging to see the LEGO Group prioritise investments and resources against accelerating its sustainability ambitions and I am looking forward to playing my part to deliver those.”

Annette brings to the LEGO Group more than 25 years’ experience working in sustainability. Prior to her role at Swedish-Finnish renewable materials company, Stora Enso, she worked at Maersk as head of sustainability for more than ten years. Before that she held senior sustainability roles at Novo Nordisk. She is currently a member of the Presidency for WWF, Denmark, and has acted as an advisor to the Danish Government on a range of sustainability topics. Annette co-authored Squaring the Sustainability Circle and has been an Adjunct Professor at Copenhagen Business School for the past 10 years.

Notes to editors

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About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: