Head of IP Commercial Partnerships
- Management Level
- Director
- Job ID
- 0000037457
- Category
- Sales, Marketing & Product Management
- Locations
- Billund, Denmark
- København K, Denmark
Job Description
Just imagine defining how the LEGO® Group turns global intellectual property partnerships into long-term commercial growth. Then make it real.
About the role
As our Head of IP Commercial Partnerships, you'll shape the strategic framework that guides how the LEGO Group evaluates, prioritises and unlocks value from some of its most important partner relationships. You'll connect commercial ambition, audience opportunities and go-to-market decisions across markets, channels and functions. This is a leadership role with broad influence, where you'll help define future partnership strategy, guide planning decisions and lead a team of skilled colleagues to deliver meaningful business impact.
Required Qualifications
- Shaped and delivered commercial partnership strategies, translating business and brand objectives into partnership plans within a global organisation.
- Led strategic activation planning for commercial partnerships, aligning marketing, commercial and cross-functional stakeholder groups around priorities and delivery.
- Created and executed marketing and commercial programmes within FMCG or comparable consumer goods environments, from strategic planning through activation.
- Used commercial, consumer and performance data to evaluate partnership opportunities and results, applying insights to inform partnership strategy and business decisions.
- Built and presented strategic recommendations, business cases and commercial performance updates to senior leadership teams to support decision-making.
Preferred Qualifications
- Drove intellectual property partnerships within entertainment, toys, gaming or comparable IP-led industries, connecting commercial objectives with brand and activation opportunities.
- Oversaw portfolios of strategic partners across multiple international markets and regions, coordinating priorities across global, regional and local stakeholders.
What you'll build
- A global commercial IP partnership framework that shapes future go-to-market decisions.
- Strong executive-level relationships with key intellectual property partners.
- Greater alignment between audience planning, product development, marketing priorities and partnership opportunities.
- Commercial planning approaches that help Market Groups maximise business opportunities from partnerships.
- Stronger connections between planning cycles, branded channels and partner strategies.
- A high-performing IP Commercial Partnerships team with the capabilities needed for future success.
If you've worked in a role where you translated partnership strategy into measurable commercial results, you'll feel at home here. What matters most is your ability to connect long-term strategic thinking with commercial execution, while influencing outcomes across a complex organisation.
Life on the team
You'll join Markets & Channels Central Marketing, where we help bring together commercial opportunities, audience needs and partner ambitions. Our work is collaborative by nature and relies on strong relationships across the business. We value thoughtful decision-making, clear communication and a leadership style that creates direction, develops capability and helps talented colleagues do their best work. Our hybrid rhythm combines focused individual work with opportunities to come together and solve challenges as a team.
What success looks like
Success isn't defined by the number of partnerships you manage. It's defined by the commercial value those partnerships create. Over the next 12 to 18 months, you'll establish a clear roadmap for how the LEGO Group approaches commercial IP partnerships, strengthen strategic partnerships with key collaborators and help teams make more confident decisions about where and how to invest. You'll work closely with planning teams, Market Groups, Consumer teams and senior leaders to ensure partnership opportunities are translated into meaningful business outcomes.
#LI-SG2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.




