Play First

to make all the rest EASIER

96 % of children...

... say that play is important for our overall wellbeing. It means that we are happy, relaxed and just-so-cool.

Source: LEGO® Play Well Study 2024

We just wanna play!

Hi adults, I know that cleaning the cat’s litter, finishing homework or tidying up my room are all important things. I get it, your adult world is full of things you have to do (aka boring stuff).

But what if we PLAY FIRST before all these duties? Yes, play! It boosts creativity, the ability to think outside the box and brings joy to our family! You should try it at work too, because play is your superpower!

Sincerely, Emma

Why should we PLAY FIRST?

Not just because we want to – it is also backed by numbers!

91 % of adults...

... say that play helps us build self-expression and the confidence to experiment. Let us prove it to you!

2,1 hours...

... is the average time children play alone per day during the week.

24% of kids...

... think that they don’t have enough time to play.

Ta-da! If we PLAY FIRST, this will be the result...

We might find more happiness in ordinary duties like cleaning, dishwashing, learning or grocery shopping! Families feel happier when they play together. You can improve your confidence, self-expression and bravery to experiment every day thanks to such a simple and fun activity – playing.

These numbers are the results of the LEGO® Play Well Study 2024.

Do you need some PLAY TIPS or creative GIFT IDEAS? Here they are!

Download

Unlock endless fun with our bonus play activities!

Become one of our LEGO® Insiders to download our exciting play activities and bring even more joy to your LEGO playtime. Ready for the adventure?

So everyone, get yourself some bricks to build with, and once you’re done playing, get to your duties – they’ll suddenly feel way more fun! Enjoy that!