What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday is on 29 November 2024. 'Black Friday weekend' runs until 2 December 2024, which is referred to as 'Cyber Monday'.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

With LEGO® Insiders (formerly LEGO® VIP), you can benefit from great deals and discounts all year round, not just on Black Friday. You'll also be entitled to even more benefits on LEGO® Insiders Weekend , which is the weekend before Black Friday. This year, Insiders Weekend is on 18 and 19 November 2023. What's more, Insiders is also FREE to join.

Do LEGO® Insiders members get special sales?

Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout Insiders weekend, which is on 18th and 19th November this year, the weekend before Black Friday. Don't forget, Insiders is FREE to join.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar (24th November 2023). You can even bookmark this page to get here speedily on the day. Don't forget to sign up for LEGO.com emails and watch the website to see offers and make your list. Don't forget to join LEGO® Insiders before Insiders Weekend on 18th and 19th November!

Is there a LEGO® Cyber Monday event too?

LEGO ® Cyber Monday is on 27th November 2023. Find out more about LEGO Cyber Monday .

LEGO® Black Friday Toy Deals 2024 | Official LEGO® Shop SI

Most popular sets

Exclusives

THE LORD OF THE RINGS: RIVENDELL™

Average rating4.8out of 5 stars

499,99 €

Exclusives

Eldorado Fortress

Average rating4.7out of 5 stars

214,99 €

Exclusives

Concorde

Average rating4.8out of 5 stars

199,99 €

Hard to find

Viking Village

Average rating4.8out of 5 stars

149,99 €

Exclusives

LEGO® Titanic

Average rating4.8out of 5 stars

679,99 €

Exclusives

Lion Knights' Castle

Average rating4.8out of 5 stars

399,99 €

Exclusives

Venator-Class Republic Attack Cruiser™

Average rating4.5out of 5 stars

649,99 €

Walt Disney Tribute Camera

Average rating4.7out of 5 stars

109,99 €

Exclusives

Gringotts™ Wizarding Bank – Collectors' Edition

Average rating4.8out of 5 stars

429,99 €

Exclusives

Eiffel tower

Average rating4.2out of 5 stars

629,99 €

Retiring soon

A-Frame Cabin

Average rating4.9out of 5 stars

179,99 €

Wildflower Bouquet

Average rating4.8out of 5 stars

64,99 €

Coruscant Guard Gunship™

Average rating4.1out of 5 stars

159,99 €

Hard to find

Land Rover Classic Defender 90

Average rating4.4out of 5 stars

239,99 €

Exclusives

NINJAGO® City Markets

Average rating4.5out of 5 stars

369,99 €

Exclusives

Batcave™ – Shadow Box

Average rating4.5out of 5 stars

399,99 €

Exclusives

Alpine Lodge

Average rating4.7out of 5 stars

109,99 €

Hard to find

Millennium Falcon™

Average rating4.5out of 5 stars

849,99 €

Hard to find

The Razor Crest™

Average rating4.4out of 5 stars

599,99 €

LEGO® Black Friday is coming

We’re getting ready for Black Friday 2024. Come back soon for more information.

LEGO® Technic Black Friday Sets

Black Friday is coming. Start their engines now with LEGO® Technic models of their favourite cars, trucks, motorcycles, boats and space vehicles!

LEGO® Minecraft® Black Friday sets

Bring the virtual world of Minecraft® to life this Black Friday with our extensive collection of LEGO® Minecraft toys.

LEGO® NINJAGO® Black Friday Sets

Ready to take ninja adventures to the next level this Black Friday? Explore amazing deals on LEGO® NINJAGO® sets and find the perfect gift for ninja fans!

LEGO® Star Wars™ Black Friday Sets

Get ready for an epic Black Friday adventure with our range of LEGO® Star Wars™ building sets for all ages and abilities!

LEGO® City Black Friday Sets

Dive into action with LEGO® City sets this Black Friday, from helicopter jungle adventures to interstellar space travel sets.

LEGO® DUPLO® Black Friday Sets

From real-world settings to bath-tub fun, we’ve got some great deals on our LEGO® DUPLO® sets this Black Friday, perfect for kids aged 18 months and over!

LEGO® Harry Potter™ Black Friday Sets

Get ready for a magical adventure through the Wizarding World™ this Black Friday, with LEGO® Harry Potter™ toys and gifts for all ages and abilities.