What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
3792
4.8
The Botanical Garden
€329,99
Exclusives
18+
5471
4.3
The Lord of the Rings: Barad-dûr™
€459,99
Exclusives
18+
784
4.6
How to Train Your Dragon: Toothless
€69,99
Exclusives
18+
2083
4.7
Concorde
€199,99
New
18+
3179
4.6
Claude Monet – Bridge over a Pond of Water Lilies
€199,99
New
18+
3011
4.6
The Endurance
€269,99
Exclusives
18+
1755
4.4
Orange Cat
€99,99
18+
750
4.5
Love Birds
€49,99
9+
300
4.6
2 Fast 2 Furious Honda S2000
€26,99
18+
3266
4.8
Tudor Corner
€229,99
Exclusives
18+
1003
4.8
Ocarina of Time™ – The Final Battle
€119,99
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
€179,99
New
18+
6167
4.8
THE LORD OF THE RINGS: RIVENDELL™
€499,99
Exclusives
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
€349,99
Exclusives
18+
2316
4.7
Vincent van Gogh - The Starry Night
€169,99
Exclusives
18+
538
4.5
The Lord of the Rings: Sauron's Helmet
€74,99
12+
1213
4.8
Nike Air Max 95 x LEGO® Set
€99,99
New
10+
567
5.0
Teenage Mutant Ninja Turtles Figures
€39,99
New
18+
2234
4.8
Mario Kart™ – Luigi & Mach 8
€179,99
New
18+
3600
4.5
Star Trek: U.S.S. Enterprise NCC-1701-D™
€379,99
Exclusives

12+
958
5.0
Lionel Messi – Football Legend
€79,99
New
9+
253
4.9
Rocking Plants
€19,99
New
10+
500
5.0
Lionel Messi – Football Highlights
€29,99
New
12+
854
5.0
Cristiano Ronaldo – Football Legend
€79,99
New
10+
490
5.0
Kylian Mbappé – Football Highlights
€29,99
New
7+
297
3.2
AT-RT™ Attack
€44,99
New
10+
298
5.0
FIFA World Cup 2026™ Official Emblem
€24,99
New
9+
220
4.5
Batman v Superman™ Batmobile™
€29,99
New
8+
794
4.9
Heartlake City Friends Club House
€89,99
7+
166
4.8
Cute Hamster with a Flower
€9,99
10+
201
4.6
F1 ACADEMY™ LEGO® Race Car
€27,99
New
7+
184
4.9
Yellow Travel Suitcase
€14,99
10+
567
5.0
Teenage Mutant Ninja Turtles Figures
€39,99
New
10+
542
4.9
Mike, Dustin, Lucas and Will Figures
€39,99
Exclusives
9+
701
4.8
Anzellan Starship
€74,99
New
5+
216
4.8
Fries Food Truck
€19,99
9+
357
4.7
Time Machine from Back to the Future
€27,99
10+
303
5.0
Sulley, Mike and Boo Figures
€24,99
New
5+
109
4.8
EV Supercar
€9,99
6+
116
3.4
Siege of Mandalore Battle Pack
€19,99

6+
2.0
Spider-Man Key Chain
€5,99
6+
4.3
Miles Morales Keyring
€5,99
6+
4.0
Grogu™ Keyring
€5,99
6+
The Mandalorian™ Key Chain
€5,99
New
6+
4.0
Darth Vader™ Keyring
€5,99
6+
3.7
R2-D2™ Key Chain
€5,99
6+
3.5
Batman™ Keyring
€5,99
Mug – Love
€14,99
6+
5.0
Loki Key Chain
€5,99
6+
5.0
Ghost-Spider Key Chain
€5,99
6+
5.0
Donald Duck Keyring
€5,99
4+
8-Stud Brick Drawer – White
€54,99
6+
3.9
LEGO® Gold Minifigure Key Chain
€5,99
12+
3.2
Wooden Minifigure
€119,99
6+
Darth Vader™ Vacation Key Light
€15,99
New
6+
3.0
Lightsaber Gel Pen – Green
€3,99
6+
4.4
Stormtrooper™ Keyring
€5,99
6+
Darth Vader™ Holiday Sweater Key Light
€15,99
4+
1
5.0
White Baseplate
€8,99
4+
1
3.4
Gray Baseplate
€14,99

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now