What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
€59,99
18+
3792
4.8
The Botanical Garden
€329,99
Exclusives
18+
3266
4.8
Tudor Corner
€229,99
Exclusives
10+
303
5.0
Sulley, Mike and Boo Figures
€24,99
New
18+
5471
4.3
The Lord of the Rings: Barad-dûr™
€459,99
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
€99,99
18+
3179
3.8
Claude Monet – Bridge over a Pond of Water Lilies
€199,99
New
18+
1675
4.6
McLaren MCL39 F1® Car
€229,99
New
18+
6167
4.8
THE LORD OF THE RINGS: RIVENDELL™
€499,99
Exclusives
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
€129,99
New
18+
1503
4.4
Jaws
€149,99
Exclusives
10+
542
4.9
Mike, Dustin, Lucas and Will Figures
€39,99
Exclusives
10+
1498
5.0
Football
€119,99
New
18+
9090
4.7
LEGO® Titanic
€679,99
Exclusives
18+
686
5.0
Sunflower Bouquet
€59,99
New
18+
2593
4.2
Stranger Things: The Creel House
€279,99
New
10+
584
4.9
Eleven, Max, Demogorgon and Holly Figures
€39,99
New
18+
4014
4.7
Natural History Museum
€299,99
Exclusives
16+
7541
4.4
Millennium Falcon™
€849,99
Exclusives
18+
750
4.5
Love Birds
€49,99
New

10+
275
4.7
Ferrari SF-24 F1® Race Car
€26,99
9+
373
4.7
Petite Sunny Bouquet
€29,99
10+
665
4.8
The Creeper™
€39,99
8+
383
4.8
Retro Telephone
€29,99
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
€24,99
5+
196
4.8
Donut Truck
€19,99
9+
1005
4.9
Comic Book and Game Store
€89,99
Exclusives
5+
199
4.8
T. rex River Escape
€49,99
7+
184
4.9
Yellow Travel Suitcase
€14,99
8+
747
4.9
Team Sonic Command Truck
€69,99
9+
1371
4.4
Medieval Horse Knight Castle
€119,99
10+
1180
4.8
Nike Dunk x LEGO® Set
€99,99
Exclusives
14+
3244
4.5
NINJAGO® City Workshops
€249,99
Exclusives
10+
607
4.5
Lamborghini Revuelto & Huracán STO
€49,99
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
€39,99
4+
111
4.7
Rogue vs. Drix Race Car Duel
€19,99
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
€79,99
10+
1002
4.8
Morticia's Cottage
€99,99
9+
566
4.8
Heihei
€39,99
8+
390
4.9
Hogwarts™ Castle: Herbology Class
€49,99

7+
2.3
Mystery Minifigure Mini Puzzle – Christmas Edition 2
€8,99
6+
Santa Keyring
€5,99
4+
Stormtrooper™ Holiday Plush
€35,99
5+
3.7
Christmas Ceramic Mug – Santa
€12,99€9,09- 30%
Price valid from 28 November and while supply lasts
Clearance
4+
Snowman Storage Head – Large
€29,99
7+
2.3
Countdown to Christmas Puzzles: 12 Days of Minifigure Advent Puzzles
€24,99
4+
Snowman Storage Head – Small
€19,99
4+
4.0
Chewbacca™ Holiday Plush
€35,99
5+
4.0
Christmas Ceramic Mug – Minifigures
€12,99€9,09- 30%
Price valid from 28 November and while supply lasts
Clearance
4+
Adults Christmas Sweatshirt - Red
€40,00€28,00- 30%
Shop Now
Clearance
4+
3.0
Adults Christmas Sweatshirt - Dark Blue
€50,00€35,00- 30%
Shop Now
Clearance
4+
Kids Christmas Pajamas – Off-White
€35,00€24,50- 30%
Shop Now
Clearance
4+
Adults Christmas Pajamas – Off-White
€50,00€35,00- 30%
Shop Now
Clearance
6+
5.0
LEGO® Hot Dog Guy Keyring
€5,99
4+
1
5.0
White Baseplate
€8,99
6+
3.5
Batman™ Keyring
€5,99
6+
5.0
Ghost-Spider Key Chain
€5,99
4+
1
2.5
Blue Baseplate
€8,99
6+
4.0
Darth Vader™ Keyring
€5,99
6+
2.8
LEGO® Shark Suit Guy Key Chain
€5,99

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Become a member

Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now