Hidden Side™Learn more

Hidden Side™Learn more

Parents Guide

Learning Through Play with LEGO® DUPLO®

Children’s Development Areas: It’s fun and moving to watch your little one meet new developmental milestones as they grow from toddlers to preschoolers to older kids. From an early age they constantly practice life skills through play. It can be loud, messy, sometimes even a little painful, but every new skill learned is a victory. From “hands on” fine motor skills to social skills, playing with LEGO DUPLO inspires and support your child’s imagination, curiosity and courage to conquer the world, one little step - and one big brick - at a time.

Social & Emotional Skills

Toddlers can go from tears to smiles in a matter of seconds and that’s okay. Attention span is still limited, whether it comes to fun activities or boo-boos. Social and emotional skills are lasting traits that will boost and benefit your toddler’s confidence and self-worth. Whether exploring the world is an adventure or a little confusing for your little one, you can help them by encouraging play ideas that are appropriate for their age and skill set. They can play LEGO DUPLO car games with a sibling or friend, collaborate on fairytale adventures in Disney’s Belle’s magical world or superhero missions with LEGO DUPLO Batman™ toys. It’s all part of acquiring lifelong social skills, learning everyday social rituals, self-awareness, playing fair, and empathizing with others.

Product quality and safety

Our biggest inspiration and reason for being, children, are also our biggest concern. So, we are relentless in making sure children can play safely and enjoy our products – indeed, it’s the most important thing for us. That’s why all our products meet or exceed the most stringent toy safety regulations globally.