Creative Play | Unleashing Creativity
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Create a new way to play

Explore LEGO® sets designed to unleash a world of creative play possibilities.

Experience DOTS for yourself

Bring ideas to life with our online 3D tool!

Craft a new world

Feed your passion for travel with The Globe from LEGO® Ideas.

Inspire self-expression

Encourage creative messaging with colourful new sets from the world of LEGO® DOTS.

Make what you love. Love what you make.

Playing with LEGO® bricks, tiles and other elements encourages creative play and inspires the Arts & Crafts fans and artists in all of us. Just like using paints, paper clay or any other medium, the only building instruction needed is your own imagination.


Want to share your LEGO® creations with the world? Post your photos to Instagram and tag @LEGO for a chance to be featured on the website.

Some frequently asked questions about creative play