What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
750
4.5
Love Birds
52,99 €
New
18+
3179
4.7
Claude Monet – Bridge over a Pond of Water Lilies
209,99 €
New
10+
1498
4.8
Football
129,99 €
New
18+
735
4.9
Ferrari F2004 & Michael Schumacher
94,99 €
New
18+
830
4.8
Project Hail Mary
119,99 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
189,99 €
New
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
359,99 €
Exclusives
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
139,99 €
New
9+
628
4.8
Kevin & Dug
62,99 €
New
18+
1503
4.4
Jaws
164,99 €
Exclusives
18+
1892
4.7
Japanese Cherry Blossom Landscape
129,99 €
New
18+
1125
4.8
Gremlins™: Gizmo
109,99 €
18+
3792
4.8
The Botanical Garden
339,99 €
Exclusives
18+
3266
4.8
Tudor Corner
239,99 €
Exclusives
18+
421
4.8
Game Boy™
64,99 €
18+
1234
4.5
Floating Sea Otters
119,99 €
New
14+
4851
4.7
The Old Town 15th Anniversary
309,99 €
New
16+
7541
4.4
Millennium Falcon™
849,99 €
Exclusives
18+
4014
4.7
Natural History Museum
309,99 €
Exclusives
12+
747
5.0
Spring Wreath
52,99 €
New

10+
275
4.7
Ferrari SF-24 F1® Race Car
29,99 €
8+
394
4.6
Peter Parker’s Apartment
54,99 €
10+
1180
4.8
Nike Dunk x LEGO® Set
109,99 €
Exclusives
9+
373
4.7
Petite Sunny Bouquet
32,99 €
7+
184
4.9
Yellow Travel Suitcase
16,99 €
10+
1376
4.5
The Going Merry Pirate Ship
139,99 €
8+
573
4.9
Buggy the Clown's Circus Tent
54,99 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
54,99 €
5+
196
4.7
Donut Truck
19,99 €
9+
217
4.9
Happy Plants
21,99 €
10+
665
4.8
The Creeper™
42,99 €
7+
543
4.8
Blathers's Museum Collection
87,99 €
14+
3244
4.5
NINJAGO® City Workshops
259,99 €
Exclusives
9+
566
4.8
Heihei
42,99 €
9+
1005
4.9
Comic Book and Game Store
94,99 €
Exclusives
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
26,99 €
10+
808
4.3
Spider-Man vs. Oscorp
139,99 €
8+
682
4.9
Yellow Bulldozer
64,99 €
5+
199
4.8
T. rex River Escape
54,99 €
8+
747
4.9
Team Sonic Command Truck
79,99 €

6+
4.0
Dumbo Key Chain
6,99 €
New
4+
1
3.1
Green Baseplate
8,99 €
4+
1
3.4
Gray Baseplate
14,99 €
6+
2.0
Spider-Man Key Chain
6,99 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
5,99 €
12+
3.2
Wooden Minifigure
119,99 €
6+
3.5
Batman™ Keyring
6,99 €
Large Ceramic Mug
24,99 €14,99 €- 40%
Price valid from 28 November and while supply lasts
Clearance
6+
Baby Ankylosaurus Key Chain
6,99 €
6+
4.4
LEGO® Gold Brick Keyring
5,99 €
6+
4.5
Eeyore Keyring
5,99 €
6+
4.0
Darth Vader™ Keyring
6,99 €
5+
2.7
Magnet Set – Blue
8,99 €
6+
5.0
Harry Potter™ Keyring
5,99 €
6+
Darth Vader™ Holiday Sweater Key Light
16,99 €
6+
Daisy Duck Keyring
5,99 €
6+
5.0
Ghost-Spider Key Chain
6,99 €
4.7
Large Winking Girl Ceramic Mug
24,99 €17,49 €- 30%
Price valid from 28 November and while supply lasts
Clearance
6+
4.3
Miles Morales Keyring
5,99 €
Small Ceramic Mug – Boy
16,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now