What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
587
4.7
Eevee
59,99 €
New
18+
3145
4.9
Dinosaur Fossils: Tyrannosaurus rex
249,99 €
Exclusives
18+
2234
4.9
Mario Kart™ – Luigi & Mach 8
179,99 €
New
18+
2050
4.2
Pikachu and Poké Ball
199,99 €
New
18+
3955
4.7
LEGO® Ideas Home Alone
299,99 €
Exclusives
18+
784
4.6
How to Train Your Dragon: Toothless
69,99 €
Exclusives
18+
1003
4.8
Ocarina of Time™ – The Final Battle
119,99 €
New
18+
750
4.5
Love Birds
49,99 €
18+
1125
4.8
Gremlins™: Gizmo
99,99 €
18+
9090
4.7
LEGO® Titanic
679,99 €
Exclusives
18+
3601
4.6
NASA Artemis Space Launch System
259,99 €
Exclusives
18+
3011
4.6
The Endurance
269,99 €
Exclusives
10+
793
4.8
Up-Scaled Blue Astronaut Minifigure
59,99 €
New
12+
1213
4.8
Nike Air Max 95 x LEGO® Set
99,99 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
179,99 €
New
18+
2083
4.7
Concorde
199,99 €
New
18+
735
4.9
Ferrari F2004 & Michael Schumacher
89,99 €
18+
1503
4.4
Jaws
149,99 €
Exclusives
18+
1675
4.6
McLaren MCL39 F1® Car
229,99 €
Exclusives
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
349,99 €
Exclusives

9+
253
4.9
Rocking Plants
19,99 €
New
9+
220
4.2
Batman v Superman™ Batmobile™
29,99 €
New
10+
490
5.0
Cristiano Ronaldo – Football Highlights
29,99 €
New
9+
570
5.0
Lotso
39,99 €
New
10+
303
5.0
Sulley, Mike and Boo Figures
24,99 €
New
12+
958
5.0
Lionel Messi – Football Legend
79,99 €
New
12+
854
5.0
Cristiano Ronaldo – Football Legend
79,99 €
New
10+
298
5.0
FIFA World Cup 2026™ Official Emblem
24,99 €
New
10+
500
5.0
Lionel Messi – Football Highlights
29,99 €
New
10+
490
5.0
Kylian Mbappé – Football Highlights
29,99 €
New
10+
292
The Fast and The Furious Toyota Supra MK4
27,99 €
New
10+
567
5.0
Teenage Mutant Ninja Turtles Figures
39,99 €
New
7+
297
3.6
AT-RT™ Attack
44,99 €
New
7+
124
4.8
Turtle with a Water Lily Flower
9,99 €
7+
184
4.9
Yellow Travel Suitcase
14,99 €
9+
270
4.6
Lightning McQueen
27,99 €
10+
201
4.6
F1 ACADEMY™ LEGO® Race Car
27,99 €
New
8+
626
4.8
Wild Animals: Panda Family
39,99 €
9+
701
4.6
Anzellan Starship
74,99 €
New
4+
216
4.9
Elsa's Ice Castle & Snow Ride Adventure
49,99 €

6+
3.5
Batman™ Keyring
5,99 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
5,99 €
5+
Magnet Set – Yellow
7,99 €
6+
2.0
Spider-Man Key Chain
5,99 €
6+
3.3
C-3PO™ Key Chain
5,99 €
6+
5.0
Jedi Vader Key Light
15,99 €
New
6+
4.3
Miles Morales Keyring
5,99 €
6+
5.0
The Mandalorian™ Key Chain
5,99 €
New
6+
4.0
Darth Vader™ Keyring
5,99 €
6+
Groot Key Chain
5,99 €
6+
Darth Vader™ Vacation Key Light
15,99 €
New
6+
Baby Ankylosaurus Key Chain
5,99 €
6+
Ahsoka Tano™ Key Light
15,99 €
New
6+
4.4
Stormtrooper™ Keyring
5,99 €
6+
5.0
Ghost-Spider Key Chain
5,99 €
6+
5.0
Donald Duck Keyring
5,99 €
4+
1
2.9
Green Baseplate
8,99 €
6+
3.3
Silver Minifigure Key Chain
5,99 €
4+
1
5.0
White Baseplate
8,99 €
6+
3.9
LEGO® Gold Minifigure Key Chain
5,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now