What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
€59.99
18+
2050
4.0
Pikachu and Poké Ball
€199.99
New
18+
735
4.9
Ferrari F2004 & Michael Schumacher
€89.99
New
10+
584
4.9
Eleven, Max, Demogorgon and Holly Figures
€39.99
New
12+
678
4.3
Batman™ Logo
€79.99
New
18+
1234
4.5
Floating Sea Otters
€109.99
New
18+
1755
4.3
Orange Cat
€99.99
New
18+
1675
4.7
McLaren MCL39 F1® Car
€229.99
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
€179.99
New
18+
750
4.5
Love Birds
€49.99
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
€119.99
New
18+
686
5.0
Sunflower Bouquet
€59.99
New
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
€129.99
New
18+
1503
4.4
Jaws
€149.99
Exclusives
18+
10001
4.1
Eiffel tower
€629.99
Exclusives
18+
2593
4.2
Stranger Things: The Creel House
€279.99
New
18+
587
4.8
Eevee
€59.99
New
18+
3179
4.7
Claude Monet – Bridge over a Pond of Water Lilies
€199.99
New
18+
3266
4.8
Tudor Corner
€229.99
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
€99.99

10+
275
4.7
Ferrari SF-24 F1® Race Car
€26.99
7+
184
4.9
Yellow Travel Suitcase
€14.99
9+
373
4.7
Petite Sunny Bouquet
€29.99
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
€24.99
5+
196
4.7
Donut Truck
€19.99
9+
943
4.7
Ford Bronco® SUV
€59.99
10+
607
4.5
Lamborghini Revuelto & Huracán STO
€49.99
9+
780
4.9
Wild Animals: Majestic Rhino with Birds
€59.99
10+
1002
4.8
Morticia's Cottage
€99.99
8+
573
4.9
Buggy the Clown's Circus Tent
€49.99
9+
1005
4.9
Comic Book and Game Store
€89.99
Exclusives
10+
1180
4.8
Nike Dunk x LEGO® Set
€99.99
Exclusives
14+
3244
4.5
NINJAGO® City Workshops
€249.99
Exclusives
10+
665
4.8
The Creeper™
€39.99
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
€79.99
8+
383
4.8
Retro Telephone
€29.99
8+
390
4.9
Hogwarts™ Castle: Herbology Class
€49.99
9+
566
4.8
Heihei
€39.99
10+
808
4.3
Spider-Man vs. Oscorp
€129.99
8+
476
4.9
Glinda's Wedding Day
€39.99

4+
1
3.1
Green Baseplate
€8.99
6+
4.0
Dumbo Key Chain
€5.99
New
4+
1
3.4
Gray Baseplate
€14.99
4+
8-Stud Desk Drawer – Red
€24.99
4.0
Hydration Bottle – Blue
€17.99
Large Ceramic Mug
€24.99€14.99- 40%
Price valid from 28 November and while supply lasts
Clearance
4.7
Large Winking Girl Ceramic Mug
€24.99€17.49- 30%
Price valid from 28 November and while supply lasts
Clearance
4+
1
5.0
White Baseplate
€8.99
6+
Darth Vader™ Holiday Sweater Key Light
€15.99
6+
2.0
Spider-Man Key Chain
€5.99
5+
2.7
Magnet Set – Blue
€7.99
6+
5.0
Ghost-Spider Key Chain
€5.99
4+
4-Stud Brick Drawer – White
€34.99
6+
4.5
Eeyore Keyring
€5.99
6+
4.8
Botanical Almanac Book
€17.99
6+
2.8
LEGO® Shark Suit Guy Key Chain
€5.99
6+
Bright Bluish Green 2x4 Stud Key Chain
€5.99
6+
5.0
Red, Blue and Yellow Wall Hanger Set
€14.99
5.0
Large Silly Ceramic Mug
€24.99
6+
Mushroom Girl Key Chain
€5.99

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

Become a member

Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now