What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
€59.99
18+
1125
4.8
Gremlins™: Gizmo
€99.99
18+
879
4.8
Flower Wall
€89.99
New
18+
3266
4.8
Tudor Corner
€229.99
Exclusives
18+
576
4.6
Tulip Bouquet
€59.99
18+
5471
4.3
The Lord of the Rings: Barad-dûr™
€459.99
Exclusives
18+
2102
4.7
Golden Retriever Puppy
€139.99
New
10+
542
4.9
Mike, Dustin, Lucas and Will Figures
€39.99
Exclusives
18+
6167
4.8
THE LORD OF THE RINGS: RIVENDELL™
€499.99
Exclusives
18+
906
4.5
Retro Radio
€99.99
Exclusives
18+
1503
4.4
Jaws
€149.99
Exclusives
18+
9090
4.7
LEGO® Titanic
€679.99
Exclusives
18+
4014
4.7
Natural History Museum
€299.99
Exclusives
18+
2316
4.7
Vincent van Gogh - The Starry Night
€169.99
Exclusives
16+
7541
4.4
Millennium Falcon™
€849.99
Exclusives
18+
2912
4.6
The Goonies
€299.99
Exclusives
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
€129.99
18+
660
4.8
Hibiscus
€69.99
18+
789
4.9
Bouquet of Pink Roses
€59.99
18+
4154
3.8
Tropical Aquarium
€449.99
3x PointsExclusives

10+
275
4.7
Ferrari SF-24 F1® Race Car
€26.99
9+
373
4.7
Petite Sunny Bouquet
€29.99
10+
665
4.8
The Creeper™
€39.99
9+
1005
4.9
Comic Book and Game Store
€89.99
Exclusives
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
€24.99
9+
217
4.9
Happy Plants
€19.99
5+
196
4.8
Donut Truck
€19.99
8+
383
4.8
Retro Telephone
€29.99
7+
184
4.9
Yellow Travel Suitcase
€14.99
8+
747
4.9
Team Sonic Command Truck
€69.99
10+
1180
4.8
Nike Dunk x LEGO® Set
€99.99
Exclusives
14+
3244
4.5
NINJAGO® City Workshops
€249.99
Exclusives
9+
1371
4.4
Medieval Horse Knight Castle
€119.99
10+
607
4.5
Lamborghini Revuelto & Huracán STO
€49.99
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
€39.99
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
€79.99
10+
1002
4.8
Morticia's Cottage
€99.99
9+
566
4.8
Heihei
€39.99
4+
111
4.7
Rogue vs. Drix Race Car Duel
€19.99
8+
390
4.9
Hogwarts™ Castle: Herbology Class
€49.99

7+
2.3
Mystery Minifigure Mini Puzzle – Christmas Edition 2
€8.99
6+
Santa Keyring
€5.99
5+
3.7
Christmas Ceramic Mug – Santa
€12.99€9.09- 30%
Price valid from 28 November and while supply lasts
Clearance
4+
Stormtrooper™ Holiday Plush
€35.99
4+
Snowman Storage Head – Large
€29.99
7+
2.3
Countdown to Christmas Puzzles: 12 Days of Minifigure Advent Puzzles
€24.99
4+
Snowman Storage Head – Small
€19.99
4+
4.0
Chewbacca™ Holiday Plush
€35.99
5+
4.0
Christmas Ceramic Mug – Minifigures
€12.99€9.09- 30%
Price valid from 28 November and while supply lasts
Clearance
4+
Adults Christmas Sweatshirt - Red
€40.00€28.00- 30%
Shop Now
Clearance
4+
3.0
Adults Christmas Sweatshirt - Dark Blue
€50.00€35.00- 30%
Shop Now
Clearance
4+
Kids Christmas Pajamas – Off-White
€35.00€24.50- 30%
Shop Now
Clearance
4+
Adults Christmas Pajamas – Off-White
€50.00€35.00- 30%
Shop Now
Clearance
6+
5.0
LEGO® Hot Dog Guy Keyring
€5.99
6+
3.5
Batman™ Keyring
€5.99
6+
5.0
Ghost-Spider Key Chain
€5.99
6+
4.0
Dumbo Key Chain
€5.99
4+
1
5.0
White Baseplate
€8.99
4+
1
2.5
Blue Baseplate
€8.99
6+
4.0
Darth Vader™ Keyring
€5.99

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

Become a member

Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now