Unwind and find your flow while building LEGO® Art Hokusai: The Great Wave. A creative tribute to a global icon and masterpiece with a long history of cultural relevance in Japan and around the world.
Billund, December 28, 2022: Easily one of the most recognizable and influential Japanese artworks of all time continues to make creative waves around the world: Hokusai - The Great Wave. The LEGO Group is paying tribute to this global masterpiece and its almost two-century long history by re-imagining the iconic masterpiece in LEGO Art form, giving lovers of art and Japanese culture the opportunity to immerse themselves into a relaxing build, perfect for displaying at home.
Since Katsushika Hokusai created the original woodblock print of The Great Wave in the early 1830’s, the image has decorated the walls of museums, inspired music, and been recreated as street art and merchandise around the world. The image portrays Mount FUJI, Japan’s iconic mountain, behind a large wave covering a group of small boats.
The artwork has now been re-imagined by LEGO designers in this new 1,810-piece LEGO Art set, featuring layers and elements of different shapes to portray the lines and depth of Hokusai’s original artwork.
“We’re thrilled that fans of art and Japanese culture will get the chance to immerse themselves into the relaxing project of recreating the iconic Great Wave, captured in a LEGO Art set,” said Annemette Baaskjær Nielsen, Designer at the LEGO Group.
“This set offers so many ways that fans can unwind and find their flow. Not just immersing themselves into the building process, but also getting into the artwork and how that is composed. Sparking an interest in Hokusai’s instantly recognizable original and its rich history of almost 200 years.”
According to new research, from the LEGO Group’s global ‘Play Well 2022 Report’, most adults (93%) regularly feel stressed and are looking for new ways to unwind and relax (80%). Most of them (92%) want to unwind and find their flow through activities that are related to their hobbies and interests.
Art and LEGO fans can find their flow as they build and listen to the accompanying soundtrack while looking through the premium booklet of instructions that features details about the original artwork. Using LEGO Art Hokusai: The Great wave as a great escape.
The 1,810-piece LEGO Art Hokusai: The Great Wave set is available from January 1st from LEGO.com and LEGO retailers priced at €99.99 / $99.99 / £89.99.
Notes to Editors
For more information about our Play Well report, please visit: www.LEGO.com/aboutus/news/2022/october/getting-hands-on-to-help-switch-off
For more information, please contact email@example.com
• SKU number and name: 31208 LEGO Art Hokusai: The Great Wave
• Price: €99.99 / $99.99 / £89.99.
• Availability: The set is available from January 1st* from LEGO.com and LEGO retailers priced at €99.99 / $99.99 / £89.99.
• Podcast: www.LEGO.com/qr/art/sound/31208
• For more information visit: www.LEGO.com/themes/art/the-great-wave
• For assets visit: www.LEGO.com/aboutus/newsroom
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, meaning “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more information, please visit: www.LEGO.com