About Us
Our mission: To inspire and develop the builders of tomorrow

Julia Goldin

As Chief Marketing Officer, Julia Goldin is responsible for leading and inspiring the creation of LEGO® play experiences which excite and educate kids. Julia’s talented team is responsible for developing the product portfolio and experience, as well as marketing and building the brand through content, communication and digital channels.

Julia is responsible for product development, marketing, research and insights, licensing, partnerships, and the LEGO Group’s in-house creative agency.

Prior to joining the LEGO Group in 2014, Julia was Global Chief Marketing Officer at Revlon. She also had a 13-year career with the Coca-Cola Company, where she held several senior global and regional marketing roles, including Division Marketing Director of Northwest Europe and deputy Chief Marketing Officer of Japan.

Julia holds an MBA in International Marketing and Finance from the University of Chicago Graduate School of Business.