Are LEGO toys just for boys?

Absolutely not… LEGO bricks are for everybody! No matter your age or gender, you can find something for everyone. Whether you’re buying toys for boys or toys for girls, there are LEGO sets for all sorts of interests.

Why do boys love LEGO bricks?

Because they’re fun! Not only that, playing with LEGO bricks allows for creativity and expression, and a large part of the fun is that children are only limited by their imagination. LEGO sets allow children to immerse themselves in their favorite worlds, from space and gaming to princesses and fantasy.

What does playing with dolls teach boys?

Studies have shown that playing with dolls can help boys (and actually, all children) develop empathy and social processing skills. Dolls can teach children how to care for others and develop their nurturing side. Though we as a company don’t produce traditional ‘dolls’, we are very focused on breaking down gender stereotypes surrounding toys of all kinds, for all kids.

Can my son play with dolls?

In a word, absolutely! Allowing your son to play with dolls (or any type of toy they wish) allows for free play. And we are very, very into free play. Being exposed to a variety of toys allows children to use their imagination and develop a wide array of interests. Free play allows children to build their creativity and learn new ways to express themselves.