What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
69,95 €
18+
735
4.9
Ferrari F2004 & Michael Schumacher
109,95 €
New
18+
587
4.8
Eevee
69,95 €
New
18+
686
4.9
Sunflower Bouquet
69,95 €
New
18+
1755
4.3
Orange Cat
119,95 €
New
18+
830
4.8
Project Hail Mary
129,95 €
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
139,95 €
New
18+
750
4.5
Love Birds
59,95 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
199,95 €
New
18+
2083
4.8
Concorde
199,95 €
New
18+
1003
4.9
Ocarina of Time™ – The Final Battle
139,95 €
New
18+
3266
4.8
Tudor Corner
229,95 €
Exclusives
18+
3179
4.7
Claude Monet – Bridge over a Pond of Water Lilies
219,95 €
New
18+
1125
4.8
Gremlins™: Gizmo
119,95 €
10+
1498
4.8
Football
139,95 €
New
18+
1503
4.4
Jaws
179,95 €
Exclusives
12+
678
4.3
Batman™ Logo
99,95 €
New
10+
584
4.9
Eleven, Max, Demogorgon and Holly Figures
44,95 €
New
12+
747
5.0
Spring Wreath
59,95 €
New
18+
1399
4.7
Winnie the Pooh
169,95 €
New

10+
275
4.7
Ferrari SF-24 F1® Race Car
32,95 €
8+
394
4.6
Peter Parker’s Apartment
59,95 €
9+
1005
4.9
Comic Book and Game Store
109,95 €
Exclusives
10+
1180
4.8
Nike Dunk x LEGO® Set
119,95 €
Exclusives
9+
373
4.7
Petite Sunny Bouquet
34,95 €
7+
184
4.9
Yellow Travel Suitcase
17,95 €
9+
943
4.7
Ford Bronco® SUV
69,95 €
8+
476
4.9
Glinda's Wedding Day
49,95 €
9+
217
4.9
Happy Plants
22,95 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
29,95 €
10+
665
4.8
The Creeper™
49,95 €
14+
3244
4.5
NINJAGO® City Workshops
249,95 €
Exclusives
9+
566
4.8
Heihei
49,95 €
8+
1086
4.8
F1® Truck with RB20 & AMR24 F1® Cars
119,95 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
59,95 €
9+
976
1.8
Battle of Felucia Separatist MTT™
179,95 €
8+
747
4.9
Team Sonic Command Truck
84,95 €
8+
383
4.8
Retro Telephone
34,95 €
9+
685
4.9
Beautiful Horse
59,95 €
9+
784
4.8
Angel
79,95 €

4+
1
3.1
Green Baseplate
9,95 €
6+
4.0
Dumbo Key Chain
7,95 €
New
4+
1
3.4
Gray Baseplate
17,95 €
4+
1
5.0
White Baseplate
9,95 €
6+
5.0
LEGO® Hot Dog Guy Keyring
7,95 €
6+
4.4
LEGO® Gold Brick Keyring
7,95 €
6+
2.0
Spider-Man Key Chain
7,95 €
12+
3.2
Wooden Minifigure
121,95 €
6+
4.0
Darth Vader™ Keyring
7,95 €
Large Ceramic Mug
24,95 €14,97 €- 40%
Price valid from 28 November and while supply lasts
Clearance
4.0
Hydration Bottle – Blue
19,95 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
7,95 €
6+
3.5
Batman™ Keyring
7,95 €
6+
Baby Ankylosaurus Key Chain
7,95 €
6+
5.0
Gel Pens – 10 Pack
32,95 €
6+
3.5
Banana Guy Key Light
17,95 €
4+
8-Stud Desk Drawer – Red
27,95 €
6+
Chili Girl Keyring
7,95 €
6+
Darth Vader™ Holiday Sweater Key Light
17,95 €
6+
5.0
Ghost-Spider Key Chain
7,95 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now