What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
69,95 €
18+
735
4.9
Ferrari F2004 & Michael Schumacher
109,95 €
New
10+
584
4.9
Eleven, Max, Demogorgon and Holly Figures
44,95 €
New
18+
1675
4.7
McLaren MCL39 F1® Car
249,95 €
New
12+
678
4.3
Batman™ Logo
99,95 €
New
18+
1755
4.3
Orange Cat
119,95 €
New
18+
750
4.5
Love Birds
59,95 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
199,95 €
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
139,95 €
New
18+
686
5.0
Sunflower Bouquet
69,95 €
New
18+
1503
4.4
Jaws
179,95 €
Exclusives
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
149,95 €
New
18+
10001
4.1
Eiffel tower
629,99 €
Exclusives
14+
4851
4.7
The Old Town 15th Anniversary
329,95 €
New
18+
2593
4.2
Stranger Things: The Creel House
309,95 €
New
18+
587
4.8
Eevee
69,95 €
New
18+
3266
4.8
Tudor Corner
229,95 €
Exclusives
18+
4154
3.8
Tropical Aquarium
449,95 €
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
119,95 €
18+
2102
4.7
Golden Retriever Puppy
159,95 €
New

10+
275
4.7
Ferrari SF-24 F1® Race Car
32,95 €
7+
184
4.9
Yellow Travel Suitcase
17,95 €
9+
373
4.7
Petite Sunny Bouquet
34,95 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
29,95 €
5+
196
4.7
Donut Truck
22,95 €
9+
943
4.7
Ford Bronco® SUV
69,95 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
59,95 €
9+
780
4.9
Wild Animals: Majestic Rhino with Birds
69,95 €
10+
1002
4.8
Morticia's Cottage
119,95 €
8+
573
4.9
Buggy the Clown's Circus Tent
59,95 €
9+
1005
4.9
Comic Book and Game Store
109,95 €
Exclusives
10+
1180
4.8
Nike Dunk x LEGO® Set
119,95 €
Exclusives
14+
3244
4.5
NINJAGO® City Workshops
249,95 €
Exclusives
10+
665
4.8
The Creeper™
49,95 €
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
99,95 €
8+
383
4.8
Retro Telephone
34,95 €
8+
390
4.9
Hogwarts™ Castle: Herbology Class
59,95 €
9+
566
4.8
Heihei
49,95 €
10+
808
4.3
Spider-Man vs. Oscorp
159,95 €
8+
476
4.9
Glinda's Wedding Day
49,95 €

4+
1
3.1
Green Baseplate
9,95 €
6+
4.0
Dumbo Key Chain
7,95 €
New
4+
1
3.4
Gray Baseplate
17,95 €
4+
8-Stud Desk Drawer – Red
27,95 €
6+
2.0
Spider-Man Key Chain
7,95 €
4.0
Hydration Bottle – Blue
19,95 €
Large Ceramic Mug
24,95 €14,97 €- 40%
Price valid from 28 November and while supply lasts
Clearance
4+
1
5.0
White Baseplate
9,95 €
6+
Darth Vader™ Holiday Sweater Key Light
17,95 €
4.7
Large Winking Girl Ceramic Mug
24,95 €17,46 €- 30%
Price valid from 28 November and while supply lasts
Clearance
5+
2.7
Magnet Set – Blue
8,95 €
6+
5.0
Ghost-Spider Key Chain
7,95 €
4+
4-Stud Brick Drawer – White
39,95 €
6+
4.5
Eeyore Keyring
7,95 €
6+
4.8
Botanical Almanac Book
18,95 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
7,95 €
6+
Bright Bluish Green 2x4 Stud Key Chain
7,95 €
6+
5.0
Red, Blue and Yellow Wall Hanger Set
16,95 €
5.0
Large Silly Ceramic Mug
24,95 €
6+
Mushroom Girl Key Chain
7,95 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now