What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
750
4.5
Love Birds
49,99 €
New
18+
3179
4.7
Claude Monet – Bridge over a Pond of Water Lilies
199,99 €
New
18+
735
4.9
Ferrari F2004 & Michael Schumacher
89,99 €
New
10+
1498
4.8
Football
119,99 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
179,99 €
New
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
349,99 €
Exclusives
18+
830
4.8
Project Hail Mary
109,99 €
New
12+
678
4.3
Batman™ Logo
79,99 €
New
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
129,99 €
New
9+
628
4.8
Kevin & Dug
59,99 €
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
119,99 €
New
18+
1125
4.8
Gremlins™: Gizmo
99,99 €
18+
1503
4.4
Jaws
149,99 €
Exclusives
18+
3792
4.8
The Botanical Garden
329,99 €
Exclusives
18+
3266
4.8
Tudor Corner
229,99 €
Exclusives
18+
421
4.8
Game Boy™
59,99 €
18+
538
4.5
The Lord of the Rings: Sauron's Helmet
74,99 €
New
14+
4851
4.7
The Old Town 15th Anniversary
299,99 €
New
16+
7541
4.4
Millennium Falcon™
849,99 €
Exclusives
18+
1234
4.5
Floating Sea Otters
109,99 €
New

10+
275
4.7
Ferrari SF-24 F1® Race Car
26,99 €
8+
394
4.6
Peter Parker’s Apartment
49,99 €
10+
1180
4.8
Nike Dunk x LEGO® Set
99,99 €
Exclusives
9+
373
4.7
Petite Sunny Bouquet
29,99 €
7+
184
4.9
Yellow Travel Suitcase
14,99 €
10+
1376
4.5
The Going Merry Pirate Ship
129,99 €
8+
573
4.9
Buggy the Clown's Circus Tent
49,99 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
49,99 €
5+
196
4.7
Donut Truck
19,99 €
9+
217
4.9
Happy Plants
19,99 €
10+
665
4.8
The Creeper™
39,99 €
7+
543
4.8
Blathers's Museum Collection
79,99 €
14+
3244
4.5
NINJAGO® City Workshops
249,99 €
Exclusives
9+
566
4.8
Heihei
39,99 €
10+
808
4.3
Spider-Man vs. Oscorp
129,99 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
24,99 €
9+
1005
4.9
Comic Book and Game Store
89,99 €
Exclusives
8+
682
4.9
Yellow Bulldozer
59,99 €
5+
199
4.8
T. rex River Escape
49,99 €
8+
747
4.9
Team Sonic Command Truck
69,99 €

6+
4.0
Dumbo Key Chain
5,99 €
New
4+
1
3.1
Green Baseplate
8,99 €
4+
1
3.4
Gray Baseplate
14,99 €
6+
2.0
Spider-Man Key Chain
5,99 €
Large Ceramic Mug
24,99 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
5,99 €
12+
3.2
Wooden Minifigure
119,99 €
6+
3.5
Batman™ Keyring
5,99 €
6+
Baby Ankylosaurus Key Chain
5,99 €
6+
4.5
Eeyore Keyring
5,99 €
6+
4.0
Darth Vader™ Keyring
5,99 €
5+
2.7
Magnet Set – Blue
7,99 €
6+
5.0
Harry Potter™ Keyring
5,99 €
6+
Daisy Duck Keyring
5,99 €
6+
Darth Vader™ Holiday Sweater Key Light
15,99 €
6+
5.0
Ghost-Spider Key Chain
5,99 €
4.7
Large Winking Girl Ceramic Mug
24,99 €
6+
4.3
Miles Morales Keyring
5,99 €
4+
1
5.0
White Baseplate
8,99 €
Small Ceramic Mug – Boy
16,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now