What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

8+
345
4.9
Love Letters
€19,99
New
9+
357
4.8
Time Machine from Back to the Future
€27,99
New
18+
3091
4.9
The Milky Way Galaxy
€199,99
Exclusives
18+
879
Flower Wall
€89,99
New
9+
300
4.6
2 Fast 2 Furious Honda S2000
€26,99
18+
576
4.4
Tulip Bouquet
€59,99
New
18+
3145
4.9
Dinosaur Fossils: Tyrannosaurus rex
€249,99
Exclusives
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
€129,99
New
18+
1710
4.8
Tuxedo Cat
€99,99
18+
660
4.8
Hibiscus
€69,99
9+
482
4.9
Flowering Cactus
€29,99
New
18+
474
4.2
Peace Lily
€59,99
New
18+
1571
4.8
Philosopher's Stone – Collectors' Edition
€159,99
New
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
€349,99
Exclusives
10+
584
5.0
Eleven, Max, Demogorgon and Holly Figures
€39,99
New
18+
1125
4.8
Gremlins™: Gizmo
€99,99
18+
2083
4.7
Concorde
€199,99
Exclusives
18+
1503
4.4
Jaws
€149,99
Exclusives
12+
747
Spring Wreath
€49,99
New
10+
1650
4.6
Galloping Horses Canvas
€99,99
New

9+
217
4.9
Happy Plants
€19,99
8+
394
4.6
Peter Parker’s Apartment
€49,99
9+
518
4.5
Chomping Monster Book of Monsters
€59,99
9+
373
4.8
Petite Sunny Bouquet
€29,99
10+
275
4.7
Ferrari SF-24 F1® Race Car
€26,99
10+
1376
4.5
The Going Merry Pirate Ship
€129,99
9+
566
4.8
Heihei
€39,99
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
€24,99
8+
383
4.8
Retro Telephone
€29,99
9+
784
4.8
Angel
€64,99
9+
973
4.8
Volvo L120 Electric Wheel Loader
€99,99
10+
607
4.5
Lamborghini Revuelto & Huracán STO
€49,99
10+
1002
4.8
Morticia's Cottage
€99,99
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
€39,99
8+
390
4.8
Hogwarts™ Castle: Herbology Class
€49,99
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
€79,99
5+
196
4.8
Donut Truck
€19,99
9+
976
1.7
Battle of Felucia Separatist MTT™
€149,99
9+
1005
4.9
Comic Book and Game Store
€89,99
Exclusives
14+
3244
4.5
NINJAGO® City Workshops
€249,99
Exclusives

6+
Santa Keyring
€5,99
6+
2.7
Silver Minifigure Key Chain
€5,99
7+
2.3
Countdown to Christmas Puzzles: 12 Days of Minifigure Advent Puzzles
€24,99
4+
Snowman Storage Head – Small
€19,99
4+
4.0
Chewbacca™ Holiday Plush
€35,99
5+
4.0
Christmas Ceramic Mug – Minifigures
€12,99€9,09- 30%
Price valid from 28 November and while supply lasts
Clearance
4+
Stormtrooper™ Holiday Plush
€35,99
5+
3.0
Christmas Ceramic Mug – Santa
€12,99€9,09- 30%
Price valid from 28 November and while supply lasts
Clearance
7+
2.3
Mystery Minifigure Mini Puzzle – Christmas Edition 2
€8,99
4+
Snowman Storage Head – Large
€29,99
4+
Adults Christmas Sweatshirt - Red
€40,00€28,00- 30%
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Clearance
4+
3.0
Adults Christmas Sweatshirt - Dark Blue
€50,00€35,00- 30%
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Clearance
4+
Adults Christmas Pajamas – Off-White
€50,00€35,00- 30%
Shop Now
Clearance
4+
Kids Christmas Pajamas – Off-White
€35,00€24,50- 30%
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Clearance
6+
3.9
LEGO® Gold Minifigure Key Chain
€5,99
6+
5.0
Winnie the Pooh Keyring
€5,99
4+
1
3.3
Green Baseplate
€8,99
4+
1
2.5
Blue Baseplate
€8,99
6+
4.0
Dumbo Key Chain
€5,99
New
6+
3.0
Simba Key Chain
€5,99
New

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now