What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
750
4.5
Love Birds
€49,99
New
18+
3179
4.7
Claude Monet – Bridge over a Pond of Water Lilies
€199,99
New
10+
1498
4.8
Football
€119,99
New
18+
735
4.9
Ferrari F2004 & Michael Schumacher
€89,99
New
18+
830
4.8
Project Hail Mary
€109,99
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
€179,99
New
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
€349,99
Exclusives
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
€129,99
New
9+
628
4.8
Kevin & Dug
€59,99
New
18+
1503
4.4
Jaws
€149,99
Exclusives
18+
1892
4.7
Japanese Cherry Blossom Landscape
€119,99
New
18+
1125
4.8
Gremlins™: Gizmo
€99,99
18+
3792
4.8
The Botanical Garden
€329,99
Exclusives
18+
3266
4.8
Tudor Corner
€229,99
Exclusives
18+
421
4.8
Game Boy™
€59,99
18+
1234
4.5
Floating Sea Otters
€109,99
New
14+
4851
4.7
The Old Town 15th Anniversary
€299,99
New
16+
7541
4.4
Millennium Falcon™
€849,99
Exclusives
18+
4014
4.7
Natural History Museum
€299,99
Exclusives
12+
747
5.0
Spring Wreath
€49,99
New

10+
275
4.7
Ferrari SF-24 F1® Race Car
€26,99
8+
394
4.6
Peter Parker’s Apartment
€49,99
10+
1180
4.8
Nike Dunk x LEGO® Set
€99,99
Exclusives
9+
373
4.7
Petite Sunny Bouquet
€29,99
7+
184
4.9
Yellow Travel Suitcase
€14,99
10+
1376
4.5
The Going Merry Pirate Ship
€129,99
8+
573
4.9
Buggy the Clown's Circus Tent
€49,99
10+
607
4.5
Lamborghini Revuelto & Huracán STO
€49,99
5+
196
4.7
Donut Truck
€19,99
9+
217
4.9
Happy Plants
€19,99
10+
665
4.8
The Creeper™
€39,99
7+
543
4.8
Blathers's Museum Collection
€79,99
14+
3244
4.5
NINJAGO® City Workshops
€249,99
Exclusives
9+
566
4.8
Heihei
€39,99
9+
1005
4.9
Comic Book and Game Store
€89,99
Exclusives
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
€24,99
10+
808
4.3
Spider-Man vs. Oscorp
€129,99
8+
682
4.9
Yellow Bulldozer
€59,99
5+
199
4.8
T. rex River Escape
€49,99
8+
747
4.9
Team Sonic Command Truck
€69,99

6+
4.0
Dumbo Key Chain
€5,99
New
4+
1
3.1
Green Baseplate
€8,99
4+
1
3.4
Gray Baseplate
€14,99
6+
2.0
Spider-Man Key Chain
€5,99
6+
2.8
LEGO® Shark Suit Guy Key Chain
€5,99
12+
3.2
Wooden Minifigure
€119,99
6+
3.5
Batman™ Keyring
€5,99
Large Ceramic Mug
€24,99€14,99- 40%
Price valid from 28 November and while supply lasts
Clearance
6+
Baby Ankylosaurus Key Chain
€5,99
6+
4.4
LEGO® Gold Brick Keyring
€5,99
6+
4.5
Eeyore Keyring
€5,99
6+
4.0
Darth Vader™ Keyring
€5,99
5+
2.7
Magnet Set – Blue
€7,99
6+
5.0
Harry Potter™ Keyring
€5,99
6+
Darth Vader™ Holiday Sweater Key Light
€15,99
6+
Daisy Duck Keyring
€5,99
6+
5.0
Ghost-Spider Key Chain
€5,99
4.7
Large Winking Girl Ceramic Mug
€24,99€17,49- 30%
Price valid from 28 November and while supply lasts
Clearance
6+
4.3
Miles Morales Keyring
€5,99
Small Ceramic Mug – Boy
€16,99

Get more with membership

Members earn loyalty points on every purchase and unlock special offers, gift with purchases and more.

Become a member

Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now