What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday starts November 28, 2025. "Black Friday Weekend" runs until December 1, 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday Toy Deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
$59.99
18+
2862
4.6
Captain Jack Sparrow's Pirate Ship
$379.99
Exclusives
12+
2842
4.7
FIFA World Cup™ Official Trophy
$199.99
18+
435
5.0
Magnolia Branches
$49.99
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
$139.99
18+
587
4.8
Eevee
$59.99
New
18+
3145
4.9
Dinosaur Fossils: Tyrannosaurus rex
$249.99
Exclusives
18+
811
4.8
WALL-E and EVE
$69.99
18+
686
4.9
Sunflower Bouquet
$59.99
New
18+
5201
4.7
Avengers Tower
$499.99
Exclusives
18+
525
3.9
AT-AT™
$64.99
18+
2593
4.2
Stranger Things: The Creel House
$299.99
Exclusives
18+
6838
3.9
Venusaur, Charizard and Blastoise
$649.99
New
9+
357
4.8
Time Machine from Back to the Future
$27.99
18+
1972
4.6
Mario Kart™ – Mario & Standard Kart
$169.99
Exclusives
10+
723
5.0
Jeep® Wrangler Rubicon SUV
$64.99
New
8+
312
5.0
Wild Animals: Colorful Hummingbird
$29.99
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
18+
879
4.8
Flower Wall
$89.99
New
9+
628
4.9
Kevin & Dug
$59.99
New

9+
270
4.6
Lightning McQueen
$27.99
10+
454
4.3
Nike Dunk Trickshot
$39.99
Exclusives
9+
217
4.9
Happy Plants
$22.99
9+
284
4.5
Bugatti Vision GT Hyper Sports Car
$27.99
5+
216
4.7
Fries Food Truck
$19.99
9+
339
4.9
Ferrari SF90 XX Stradale Sports Car
$27.99
10+
268
4.9
APXGP Team Race Car from F1® The Movie
$27.99
6+
58
4.1
The Mandalorian & Grogu's Speeder Bike™
$9.99
6+
276
4.8
The LEGO® Van
$29.99
9+
482
4.9
Flowering Cactus
$34.99
10+
133
5.0
Lilo & Stitch: Angel
$12.99
Exclusives
8+
345
4.9
Love Letters
$19.99
7+
207
4.1
Cobb Vanth's Speeder
$34.99
9+
386
4.7
Fortune Master
$29.99
10+
569
4.2
BB-8™ Astromech Droid
$89.99
7+
369
5.0
The Aristocats Adorable Marie
$34.99
6+
116
3.4
Siege of Mandalore Battle Pack
$22.99
12+
1010
4.3
Wicket the Ewok™
$129.99
10+
1180
4.8
Nike Dunk x LEGO® Set
$99.99
Exclusives
9+
133
4.7
Daisies
$14.99

6+
2.6
LEGO® Picture Frame
$16.99
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4+
1
2.9
Green Baseplate
$7.99
4+
3.0
LEGO® Storage Head – Mini (Girl)
$8.99
6+
3.9
LEGO® Gold Minifigure Key Chain
$5.99
6+
2.8
LEGO® Shark Suit Guy Key Chain
$5.99
6+
5.0
LEGO® Hot Dog Guy Key Chain
$5.99
6+
4.0
Darth Vader™ Key Chain
$5.99
6+
4.3
Lightsaber Gel Pen – Black
$4.99
4+
1
2.5
Blue Baseplate
$7.99
18+
4.0
The Force of Creativity Book
$149.99$89.99- 40%
Exclusives
6+
3.5
Batman™ Key Chain
$5.99
6+
Izzie's Sword
$9.99
6+
5.0
Sonic the Hedgehog™ Key Chain
$5.99
6+
4.4
LEGO® Gold 2x4 Stud Key Chain
$5.99
4+
1
3.4
Gray Baseplate
$14.99
6+
3.7
R2-D2™ Key Chain
$5.99
6+
4.5
Lloyd's Sword with Sheath
$19.99
6+
Dragonian Warrior Axe
$9.99
6+
5.0
Ghost-Spider Key Chain
$5.99
6+
4.3
Miles Morales Key Chain
$5.99

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Why shop with us?

From the widest assortment and sets you can't find anywhere else to seasonal items for holidays and special occasions, there's always something new to discover with every visit.

Shop now