What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday is on the 29th of November 2024. 'Black Friday weekend' runs through to the 2nd December 2024, which is referred to as 'Cyber Monday'.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

With LEGO® Insiders (formerly LEGO® VIP), you can benefit from great deals and discounts all year round, not just on Black Friday. You'll also be entitled to even more benefits on LEGO® Insiders Weekend , this runs the weekend before Black Friday. This year, Insiders Weekend lands on the 18th and 19th of November for 2023. What's more, Insiders is also FREE to join.

Do LEGO® Insiders members get special sales?

Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout Insiders weekend, which falls on the 18th and 19th of November this year, the weekend before Black Friday. Don't forget, Insiders is FREE to join.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar (24th of November 2023). You can even bookmark this page to get here speedily on the day. Don't forget to sign up for LEGO.com emails and watch the website to see offers and make your list. Don't forget to join LEGO® Insiders before Insiders Weekend on the 18th and 19th of November!

Is there a LEGO® Cyber Monday event too?

LEGO ® Cyber Monday lands on the 27th of November 2023. Find out more about LEGO Cyber Monday .

LEGO® Black Friday Toy Deals 2024 | Official LEGO® Shop US

Most popular sets

Exclusives

Venator-Class Republic Attack Cruiser™

Average rating4.5out of 5 stars

$649.99

Exclusives

Natural History Museum

Average rating4.7out of 5 stars

$299.99

Exclusives

Alpine Lodge

Average rating4.7out of 5 stars

$99.99

Exclusives

LEGO® Titanic

Average rating4.8out of 5 stars

$679.99

Exclusives

Concorde

Average rating4.8out of 5 stars

$199.99

Hogwarts™ Castle and Grounds

Average rating4.5out of 5 stars

$169.99

Exclusives

THE LORD OF THE RINGS: RIVENDELL™

Average rating4.8out of 5 stars

$499.99

Tiny Plants

Average rating4.7out of 5 stars

$49.99

Hard to find

LEGO® Ideas Home Alone

Average rating4.8out of 5 stars

$299.99

Walt Disney Tribute Camera

Average rating4.7out of 5 stars

$99.99

Coruscant Guard Gunship™

Average rating4.1out of 5 stars

$139.99

Disney Castle

Average rating4.8out of 5 stars

$399.99

Hokusai – The Great Wave

Average rating4.7out of 5 stars

$99.99

Ghost & Phantom II

Average rating4.7out of 5 stars

$159.99

Millennium Falcon™

Average rating4.5out of 5 stars

$849.99

Exclusives

Disney Hocus Pocus: The Sanderson Sisters' Cottage

Average rating4.7out of 5 stars

$229.99

Exclusives

X-Wing Starfighter™

Average rating3.1out of 5 stars

$239.99

NASA Mars Rover Perseverance

Average rating4.6out of 5 stars

$99.99

Himeji Castle

Average rating4.7out of 5 stars

$159.99

LEGO® Black Friday is coming

We’re getting ready for Black Friday 2024. Come back soon for more information.

LEGO® Minecraft® Black Friday Sets

Bring the virtual world of Minecraft® to life this Black Friday with our extensive collection of LEGO® Minecraft toys!

LEGO® Technic™ Black Friday Sets

Black Friday is coming. Start their engines now with LEGO® Technic™ models of their favorite cars, trucks, motorcycles, boats and space vehicles!

LEGO® NINJAGO® Black Friday Sets

Ready to take ninja adventures to the next level this Black Friday? Explore amazing deals on LEGO® NINJAGO® sets and find the perfect gift for ninja fans!

LEGO® City Black Friday Sets

Dive into action with LEGO® City sets this Black Friday, from helicopter jungle adventures to interstellar space travel sets.

LEGO® Star Wars™ Black Friday Sets

Get ready for an epic Black Friday adventure with our range of LEGO® Star Wars™ building sets for all ages and abilities!

LEGO® Harry Potter™ Black Friday Sets

Get ready to go on a magical adventure with all your favourite Harry Potter™ characters this Black Friday with toys and gifts for all ages and abilities.

LEGO® DUPLO® Black Friday Sets

Celebrate with LEGO® DUPLO® sets this Black Friday! Covering several interests, LEGO DUPLO toys make the perfect gift for young children.