We believe good toys should never go to waste
How many toys work as well today as the day you bought them? LEGO bricks keep clicking together beautifully. New elements made today fit perfectly with the first LEGO bricks produced over 60 years ago. So you can play on and on, and many hand their bricks down and down through generations.
The quality and durability come from our strict safety process for every new element. We simulate things like children biting, dropping, and stepping on LEGO elements to ensure they don’t break.
WWF PartnershipWe’re partners with the World Wide Fund for Nature or WWF as part of our effort to reduce carbon emissions and promote global action on climate change.
Ellen MacArthur FoundationWe’ve joined forces with the Ellen MacArthur Foundation! The shared ambition for the membership is to help drive a global transition to a circular economy.