All LEGO Group Press Releases
Learn more about new sets, campaigns, celebrations and partnerships. Browse through the latest company announcements or sort all press releases by topic.
- Press Releases
ProductsThe LEGO Group unveils the LEGO® Icons Shopping Street – a captivating new addition to the Modular Buildings Collection
The LEGO Group invites builders on a journey to a historic shopping district with its reveal of the brand-new LEGO® Icons Shopping Street set.
- Formula1
Welcome to Brick-ulous Las Vegas: The LEGO Group and Formula 1® bring LEGO® built moments for fans to the FORMULA 1 LAS VEGAS GRAND PRIX 2025
This weekend, during the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and Formula 1 surprised fans, families & F1 drivers alike with a range of playful LEGO® moments throughout the Grand Prix weekend - including a first-of-its-kind driveable, pink, open-top LEGO brick-built interpretation of a 1950s Cadillac Fleetwood Sixty Special car.
Formula1LEGO® Racing Hits the F1 ACADEMY™ Grid in 2026, With Esmee Kosterman Behind the Wheel, in First-Of-Its-Kind Partnership
Today, in the pitlane of the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and F1 ACADEMY have announced an exciting multi-year partnership to inspire young fans, especially girls, through creative play and representation.
Press ReleasesThe LEGO Group breaks ground on new Regional Distribution Center in Virginia to support its US factory under construction
The LEGO Group today broke ground on its new 2-million-square-foot regional distribution center (RDC) in Prince George County near Richmond, Virginia, USA. The more than US $360 million investment is part of the company’s strategy to support long-term growth in the Americas, bringing more LEGO® play experiences to millions of children and adults alike.
ProductsSet a Course for a Galactic Voyage: The LEGO Group Unveils the Much-Anticipated LEGO® Icons Star Trek U.S.S. Enterprise NCC-1701-D™
The LEGO Group, in partnership with Paramount Products & Experiences, unveils the highly anticipated LEGO® Icons Star Trek: U.S.S. Enterprise NCC-1701-D™. This intricate model invites Star Trek and LEGO fans to embark on a galactic voyage of creativity, building a detailed replica of Starfleet’s legendary flagship.
Press ReleasesHello, Is It Play You’re Looking For? The LEGO Group’s Holiday Campaign Invites Families to Rediscover the Magic of Togetherness!
The LEGO Group has today launched its global holiday campaign to help bring families back together through the joy of play this festive season. The new ad serves as a heartfelt tribute to the importance of creative play and its ability to strengthen family bonds during the holidays.
Products“Goonies Never Say Die!” ... Ke Huy Quan teams up with the LEGO Group for a brick-built adventure
Hey You Guys! The LEGO Group, in partnership with Warner Bros. Discovery Global Consumer Products, today unveils the LEGO® Ideas The Goonies set, a 2,912-piece diorama model that invites adult fans to relive the ultimate underground treasure hunt – in brick form.
Press ReleasesDiscover a Vibrant Underwater World with the New LEGO® Icons Tropical Aquarium Building Set for Adults
Today, the LEGO Group unveils the LEGO® Icons Tropical Aquarium Building Set - a vibrant, brick-built interpretation of an underwater world, teeming with imaginative details and playful charm.
ResponsibilityPlay-based LEGO® MRI Scanner set reduces anxiety and sedation for children in hospitals worldwide
• More than one million children globally have used the LEGO MRI Scanner in hospitals to help them prepare for MRI scans through play-based learning.
• 96% of healthcare professionals say the model helps reduce children’s anxiety.
• 46% of healthcare professionals report a reduced need to use sedation or general anesthetic on children during MRI procedures after playing with the set.

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