AB Lundby Leksaksfabrik
Exporting to Sweden
Own sales company
Introducing the LEGO DUPLO® brick
In 1967, the LEGO Group patents the LEGO DUPLO brick – big bricks for small hands, designed for pre‑school children. The philosophy behind the product is that all dimensions of the LEGO DUPLO brick are exactly twice those of the standard LEGO brick. Hence, the name: DUPLO, which refers to “double”.
In 1968, the LEGO DUPLO brick is tested in Sweden. During the test launch, the interlocking quality of the LEGO DUPLO brick in its interaction with the LEGO brick was refined before being launched on the global market in 1969.