Life Behind the Bricks

For Marisa, leadership means creating the conditions for others to succeed; bringing people together, building trust, and helping teams make decisions with clarity and confidence.
That perspective has been shaped by exploration, challenge, and a constant drive to grow.

Minifigures. Massive Stories brings to life how LEGO® colleagues experience our benefits, culture, and some of the highlights of being part of the LEGO team.

At LEGO Education, the products that reach classrooms around the world are shaped by connected decisions, linking strategy, performance, and purpose.

At the centre is a team bringing together finance, strategy, business development, insights, and analytics to turn ambition into action. Often behind the scenes, they help shape how the business moves forward.

For Enoska, growth has meant moving from analysis to influence; using data to understand what is happening and help shape better decisions.

For Pablo, leadership means creating space for ideas to grow while giving teams the structure and playground to turn them into action; he gains motivation from leading with clarity and kindess. His story reflects the balance of creativity, focus, and purpose at the heart of the team’s work.

For Malak, the work is about navigating ambiguity, bringing people together, and turning strategy into action in a fast-moving environment.

When Kate Crowley accepted a role at the LEGO Group in April 2020, the world was entering one of its most uncertain periods in recent memory. She was working at Google and had been approached by a recruiter about a role leading Amazon marketing for Western Europe. It was not an obvious moment to make a big change.

Mara has always been interested in how ideas move. Originally from Germany and raised internationally, she grew up seeing how culture, context and perspective shape the way people connect with brands.

Originally from Aotearoa, New Zealand, Hannah studied graphic design at university before coming to London a few years later. A decision that would shape the next chapter of her career.